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Groundbreaking chain restaurant advertising and its role in marketing strategy.

Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.

Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.

Ad Campaign: Cross Country
Cracker Barrel makes the most of its country-music connections to grab a wider--and local--audience.

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Posted: Mar 1, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.

Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.

Ad Campaign: Mexican Imports
Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.

Watch It Now

Posted: Feb 1, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.

Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.

Ad Campaign: Mexican Imports
Bajio Mexican Grill's first TV campaign educates customers about its concept and Mexican heritage.

Watch It Now

Posted: Feb 1, 2008  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

Huddle House aims to bring in more business by helping its customers economize.

Ad Campaign: Savings Plan
Huddle House aims to bring in more business by helping its customers economize.

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Posted: Dec 1, 2007  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

King’s Family Restaurants uses its Frownie Sundae to strengthen its brand position.

King’s Family Restaurants uses its Frownie Sundae to strengthen its brand position.

Restaurant Advertising: Reverse Psychology
King’s Family Restaurants uses its Frownie Sundae to strengthen its brand position.

Watch It Now

Posted: Oct 1, 2007  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

King’s Family Restaurants uses its Frownie Sundae to strengthen its brand position.

King’s Family Restaurants uses its Frownie Sundae to strengthen its brand position.

Restaurant Advertising: Reverse Psychology
King’s Family Restaurants uses its Frownie Sundae to strengthen its brand position.

Watch It Now

Posted: Oct 1, 2007  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

Pal’s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.

Pal’s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.

Restaurant Advertising: Blind Faith
Pal’s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.

Watch It Now

Posted: Aug 1, 2007  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

Pal’s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.

Pal’s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.

Restaurant Advertising: Blind Faith
Pal’s first TV campaign in a decade shows how it delivers speed and value with its eyes closed.

Watch It Now

Posted: Aug 1, 2007  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

Fatburger’s first TV spot shows off its new look and helps the chain say “goodbye” to its QSR days.

Fatburger’s first TV spot shows off its new look and helps the chain say “goodbye” to its QSR days.

Big. Juicy. Tasty. Now That's a Fatburger
Fatburger’s first TV spot shows off its new look and helps the chain say “goodbye” to its QSR days.

Watch It Now

Posted: Jun 1, 2007  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

Fatburger’s first TV spot shows off its new look and helps the chain say “goodbye” to its QSR days.

Fatburger’s first TV spot shows off its new look and helps the chain say “goodbye” to its QSR days.

Big. Juicy. Tasty. Now That's a Fatburger
Fatburger’s first TV spot shows off its new look and helps the chain say “goodbye” to its QSR days.

Watch It Now

Posted: Jun 1, 2007  |   Permalink  |  Subscribe Now to Storyboard and never miss an episode

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