Chain Leader - April 01, 2008
Cover Story
How to Survive a Recession
Casual dining is feeling the brunt of the economic downturn. To combat weak sales and declining guest counts, casual-dining chains are marketing value over discounting and networking with their most loyal customers via e-mail newsletters and special events at the units.
Departments
Editorial Management Reference On The Money One Hot Market Toque Radio Traffic Trends Upstarts | Features
Back of the House Growth Strategy Idea To Rollout Marketing Menu Engineering |
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