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Bottoms Up: Drink Menu Trends at Bar Louie

When Beverage Director Blake Rohrabaugh joined Bar Louie, in 2003, the Glenview, Ill.-based chain had just nine units. It has since added 43 and now totals 52 restaurants in 17 states. Rohrabaugh, who describes the concept as a "hip, laid-back neighborhood bar" with a 50-50 food and beverage sales mix, talks about blunting the recession with promotions, getting help from vendors and winter drink trends.