Chain Leader

Dave Balter
Founder and CEO of BzzAgent, Balter is an expert on word-of-mouth marketing. At 2008 Chain Leader LIVE, he will follow a panel of chain marketers discussing their most innovative ways of reaching customers, and will share new and effective methods that other top marketers use.

Julia Stewart
As chairman and CEO of DineEquity—parent company of IHOP and Applebee's—and winner of Chain Leader's Chain Leadership Award in 2007 (one industry accolade among many), Stewart is uniquely qualified to discuss leadership within a team and the industry.