Chain Leader

   Research

• Restaurant Chains Face Uncertainty in 2010
  By David Farkas, Senior Editor, 11/04/2009
  In a still-bleak economy, industry observers predict restaurant chain discounts will continue to rise while alcohol sales tumble. More
• Alcohol Sales to Fall Further in 2010
  11/03/2009
  Based on expectations of continued contraction in the restaurant and bar industry in 2010, foodservice consultancy Technomic has issued its forecast for beverage alcohol sales in those channels. More
• Driving Traffic to Restaurant Chains
  By Mary Boltz Chapman, Editor-in-Chief, 11/01/2009
  Chain Leader's primary research asks restaurant-chain operators which methods they use to keep customers coming and which methods really work. More
• Recession Messages in Advertising: Split Decision
  By Mary Boltz Chapman, Editor-in-Chief, 11/01/2009
  Should you discuss the recession in your ads? Depends who you ask. Many customers have strong feelings--some negative, some positive--about recession messages in advertising. More
• Limited-Time Menus Face Limits
  By Mary Boltz Chapman, Editor-in-Chief, 11/01/2009
  Restaurant chains rely on limited-time offers for driving customer traffic, but they struggle with forecasting supply-chain needs and measuring results. More
• Restaurant Industry Performance Remained Soft in September
  10/30/2009
  Restaurant industry outlook remained uncertain as NRA's Restaurant Performance Index declined in September for second consecutive month; operators continued to report sales and traffic declines; less optimistic about sales growth. More
• Online Media Top Influencer on Restaurant Choice
  10/28/2009
  Traditional media influenced more than 30 percent of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers. More
• Full-Service Restaurants Showing Signs of Improvement
  10/27/2009
  In perhaps the worst market conditions the restaurant industry has seen in nearly 20 years, full-service restaurants saw some sign of improvement in September, reports Technomic. More
• Foodservice Traffic Declines for Fourth Consecutive Quarter
  10/27/2009
  Summer is historically a peak season for the foodservice industry, but this past summer the industry realized its fourth consecutive quarter of traffic declines versus the same quarter a year ago, according to The NPD Group, a leading market research company. More
• Executive Q&A: Redefining Foodservice
  By David Farkas, Senior Editor, 10/26/2009
  Wherein NPD Group Vice President Harry Balzer predicts that frozen pizza will be part of the new "foodservice" landscape. More
• Innovative Flavors Drive Restaurant Traffic
  10/22/2009
  Consumers are interested in expanding their palates when dining out and want to patronize restaurants that offer innovative flavors, reports Technomic. More
• Hard Times for Restaurants Good Times for Diners
  10/21/2009
  This year, the national percentage of meals eaten out or taken out declined from 50% to 48%, and the national average of restaurant meals per week dropped from 3.3 to 3.2, according to Zagat's 2010 America's Top Restaurants survey. More
• Moms' Eating Habits Influence Kids'
  10/19/2009
  Healthy eating is on the minds of many moms, but it's their eating habits and nutritional knowledge that have the most bearing on what their children eat, according to The NPD Group, a leading market research company. More
• Consumer Research: Americans Dish on Ethnic Fare
  10/16/2009
  With an expanding ethnic population calling the US 'home', a new Mintel report shows sales of ethnic foods have climbed steadily since 2004, set to reach a record high of $2.2 billion in 2009. In addition, Mintel forecasts solid growth of nearly 20% from 2010-14. More
• Family-Dining Restaurants Positioned for Growth
  10/15/2009
  Family-dining restaurants are well-positioned for renewed growth, says Technomic. Leading family dining chains, compared to leading casual dining chains, prove to be a more appealing option for moms and rate higher to providing family friendly experiences. More
• Consumers Give Opinions on Ads with Recession Messages
  10/14/2009
  Americans are split on attitudes towards advertising that mentions the recession and economic troubles; two in five, however, do not have an opinion on these types of ads. More
• Burger Chains Post Solid Gains
  10/08/2009
  Domestic sales for limited-service hamburger restaurant chains grew by a healthy 4.1 percent in 2008 to $64 billion, outperforming the total limited-service restaurant segment's growth of 3.2 percent. More
• Safe Food-Handling Labels on Takeout Add Value
  10/06/2009
  Safe food handling labels on takeout containers can help restaurants stand apart in the marketplace, says research from Kansas State University food safety expert. More
• Market for 'Ethical' Consumer Products Remains Healthy
  10/06/2009
  The market for products positioned and marketed on the basis of ethical standards (eco-friendly/green, natural/organic, humane, and fair trade) is thriving despite the recession, reveals a new report by leading market research publisher Packaged Facts. More
• Research: Area's Fast-Food Ban Won't Solve Obesity
  10/06/2009
  Restrictions on fast-food chain restaurants in South Los Angeles are not addressing the main differences between neighborhood food environments and are unlikely to improve the diet of residents or reduce obesity, according to a new RAND Corporation study. More
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