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Restauratour: Max & Erma's Photo Tour

Scroll down for a photo tour of Max & Erma's

By Lisa Bertagnoli, Contributing Editor -- Chain Leader, 4/1/2007

Back to article Restauratour: A Light Touch.

Taco Del Mar 1. Vintage photos of founders Max and Erma Visocnik remain as a nod to the concept’s heritage.
Taco Del Mar

2. Let there be lights: The designers specified more than a half-dozen light-fixture styles including fabric shades, opaque glass pendants and colored Venetian glass fixtures.

Taco Del Mar

3. Comfortable chairs and a fireplace give the cocktail area a female-friendly wine-bar look.

Taco Del Mar

4. The interior is brighter, with more lighting fixtures illuminating tabletops.

Taco Del Mar 5. Light, bright colors, fixtures and finishes make the interior more inviting for women.
Taco Del Mar

6. Decoupage tabletops fulfill focus groups’ wishes to "find the unexpected."

Taco Del Mar

7. Branding elements include a mural in the bar area festooned with phrases such as "wine is bottled poetry."

8. Slate replaces the concrete and carpet flooring of Max & Erma’s older design.
9. The signature bathtub sundae will be redesigned with black-and-white towels and a faux showerhead.
10. An arch inlaid with vintage-looking tin tiles adds interest.



























































































Back to article Restauratour: A Light Touch.

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