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Healthy Menus: Just Don't Call Them Healthy

October 13, 2009

IN THIS ISSUE: Healthy Menus: Just Don't Call Them Healthy...Tapping Healthy Impulses Through Text Messages... Executive Q&A: How a Burger Chain Picks a Site... More from Chain Leader and R&I

Healthy Menus: Just Don't Call Them Healthy

Consumer attitudes about healthful options are convoluted at best, making it difficult to know what to offer and how to market it. Quick-service and fast-casual operators promote healthful selections as "better tasting" rather than "better for you."

Peel Back the Truth About Potatoes.
A fattening starch with empty calories? Guess again. A medium-sized spud with skin has only 110 calories, is naturally fat-free, high in vitamin C and packs more potassium than a banana. Potatoes arent just better for you. Theyre better for your business.
Click here for more information.

Tapping Healthy Impulses Through Text Messages

Quick-service restaurant chain WaBa Grill Teriyaki House launched a mobile text-messaging campaign designed to entice customers at just the moment they are making lunchtime dining decisions, suggesting the chain's healthful alternative to typical fast food.

DATA POINT

4.1%

Percentage the limited-service hamburger segment grew in 2008, according to Technomic. The total limited-service restaurant segment grew of 3.2%.

Attend 2009 Chain Leader LIVE: Reach for New Heights
Register today to attend Chain Leader LIVE, the conference designed specifically for executives, operators and chefs from chain restaurants. The agenda delivers expert keynotes, interactive roundtable discussions, and timely and relevant breakout sessions, as well as multiple networking opportunities. In today's operating environment, you can’t afford to miss this chain-focused conference. Register today. Sponsored by Allens, Inc., Brakebush, mURGENT, Quantum Foods, Service Management Group, Simplot and Wasserstrom. Click here to register now.

Executive Q&A: How a Burger Chain Picks a Site

Meet Meatheads Burgers & Fries, a "better burger" concept co-founded by Tom Jednorowicz, former Potbelly chief development officer. The first unit opened in Bloomington, Ill., "before facing the bright lights of Chicagoland." Jednorowicz explains the chain’s real-estate strategy.

Get Mobile with Chain Leader To Go
Visit mobile.chainleader.com to stay connected with the foodservice community while you’re on the move. Get the latest chain industry and product news, with first-hand content that is just as searchable as from your PC, with Chain Leader’s mobile Web site. Click here to learn more.

More from Chain Leader and R&I:

Wendy's Betting on New Bacon Burger
Quick 'Green' Tips for Quick-Service Restaurants
Wingstop Reaches 25 Consecutive Quarters of Positive Comp Sales
A Fast-Food Ban That Looks Like a Bust
Full-Service Fights to Take Back Breakfast

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