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December 9, 2008
chainleader.com
IN THIS ISSUE: Franchisee Relations: Cold Stone Execs Take a Road Trip...Screen Test: Online Training... A New Brand Vocabulary at Culver's... More from Chain Leader and R&I
Franchisee Relations: Cold Stone Execs Take Road Trip
Cold Stone Creamery executives brought the annual franchise meeting to the franchisees. In a tour that will take them to 16 cities over about 11 weeks, President Dan Beem and his team are laying out an ambitious vision crafted to bring each of the 1,350 stores’ average unit volumes to $500,000.
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BlogsGet Industry Insights with Chain Leader Blogs
Chain Leader blogs fill you in on the latest insights, ideas and opinions circling the chain restaurant industry. Get involved, ask questions and add your own observations. See what our industry bloggers have to say today in the blogs exclusive to chainleader.com. Click here to BLOG!

Screen Test: Online Training
Marco's Pizza has turned to the Internet to take training to the next level. The 171-unit pizza delivery and takeout chain is rolling an interactive training tool that features animation to better connect with young workers. The company contends the online program will help ensure consistency as franchisees open more than 300 units by 2010.
DATA POINT
39.5%
Percentage of quick-service pizza customers who used a special deal or promotion, according to Sandelman & Associates.
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ALT TEXT HEREFind Franchise Opportunities with Franchise Developer
Seamlessly search franchise opportunities online with Franchise Developer from Chain Leader. Get in-depth information on the concept, investment requirements, financing support services and more. Click here to start your search.

A New Brand Vocabulary at Culver's
Culver’s ButterBurgers & Frozen Custard has launched a new “Culverization” campaign to help familiarize consumers with the quirky, hard-to-define restaurant brand and its iconic products. The move was designed to help Culver's extend its reach outside its traditional upper Midwest core market, preparing it to exceed the 400-unit mark and for its 25th anniversary, both in 2009.
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Seasonal FlavorsSeasonal Flavors Heat Up Coffee Menus
Flavored coffee and coffee flavorings account for nearly 30 percent of coffee sales. Seasonal specials give new customers a reason to stop in and frequent visitors something new to try. Get tips and suggestions for seasonal and other creative coffee specials, as well as additional profit boosters when you visit Coffee Trends.

More from Chain Leader and R&I:

Traffic Trends: Pizza Chains Are Built for Speed
Portable Training: Jamba Juice Tests iPods
Emerging Chain: Burger Lounge Plans Expansion
Viral Marketing: Del Taco's Cutting-Edge Coupons
Podcast: Starbucks' Healthy Outlook

 

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