While contending with rising costs, La Madeleine is investing in a fresh crop of new products. Listen in as Chief Operating Officer Phil Costner tells Chain Leader about the new menu direction. read more...
To court its young customers, Erbert & Gerbert’s Subs & Clubs developed a stop-motion animation video that aired on late-night TV and YouTube, which tallied up 1.4 million views and drove same-store-sales increases. read more...
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Captain D's installed a pager system at 40 company stores in Nashville, Tenn., that has helped improve service and matches the more upscale experience at the remodeled stores. read more...
Chain Leader’s Blog Bytes
Restaurants Anchor Retail Relay
Chains used to decide to locate in a shopping center by looking at the anchor stores, Lane Cardwell explains. Now restaurants have become the anchors. read more...
Training a New Franchisee
Franchisors must develop systems to share knowledge and values with franchisees, blogs Pizza Fusion’s Vaughan Lazar. read more...
When a McDonald’s meal meets an exceptional soundtrack. read more...
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Ten percent of a Palm restaurant's management team bonus relates to diversity, a point that is attracting quality employees and new customers. read more...
Saladworks says its Signature Series salads, developed by celebrity chefs such as David Burke and Hope Cohen, are boosting sales and traffic. read more...
Right on Target: Low-cost marketing strategies can still deliver a significant return. Bolster what headquarters is spending with these suggestions for franchisees and area developers.
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