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Burger King Brand Ambassadors Spread Chain's Message
June 9, 2009
   
IN THIS ISSUE: Burger King Brand Ambassadors Spread Chain's Message...Marketing Technology: Papa John's Rolls Reality Feature on Web Site... Video Q&A: Southern California Is a Fast-Food Mecca... More from Chain Leader and R&I
Burger King Brand Ambassadors Spread Chain's Message
Burger King Corp. recently invited 13 people with ties to the fast-food chain to Miami headquarters to share strategy during a daylong session. Company brass laid out growth plans, new products and marketing to the group, which included attorneys and business leaders with relationships to existing franchisees and minority communities.
Marketing Technology: Papa John's Rolls Reality Feature on Web Site
The first national pizza company to offer online and text message ordering, Papa John's is once again breaking technology barriers to provide an unprecedented experience to its customers: augmented reality.
DATA POINT
85%
Percent of consumers who say they eat a home-cooked meal three or more times a week, up from 75% in 2006, according to the Food Marketing Institute.
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Industry BuzzHear the Industry Buzz in Executive Briefing
Read about growth strategies, brand management, marketing and industry buzz, as well as other on-trend topics in Chain Leader Executive Briefing. This twice-monthly update delivers the latest news, analysis and special features of interest to chain restaurant executives. Subscribe today!
Video Q&A: Southern California Is a Fast-Food Mecca
Orange County, Calif., is the heart of the country's fast-food culture. Its residents, who have grown up with Carl's Jr., In-N-Out Burger and Del Taco, are choosy about what they eat, says Nancy Luna, who blogs as Fast Food Maven for the Orange County Register.
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More from Chain Leader and R&I:

Zagat Survey Reveals Top Fast-Food Chains
Social-Media Marketing for Restaurants: 10 Tips
Will Customers Be Blown Away by This Fazoli’s Commercial?
Franchise Finance Expert Offers Advice on Borrowing
Restaurants vs. Retail: What’s so Super About Supermarkets?

 

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