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Roti Mixes High, Low Tech to Track Promotions
May 12, 2009
   
IN THIS ISSUE: Roti Mixes High, Low Tech to Track Promotions...Marketing Technology: Restaurant Chains are All A-Twitter... Spaghetti Equity: Fazoli’s Multi-Media Strategy... More from Chain Leader and R&I
Roti Mixes High, Low Tech to Track Promotions
Roti, a Chicago-based chain of three fast-casual Mediterranean restaurants, mixes high and low technology to track its store-opening promotion, “The first one's on us.” In the weeks before opening, the chain offers a free meal to the first 1,000 customers who join its e-mail list, then snail-mails a personal note to each.
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Marketing Technology: Restaurant Chains Are
All A-Twitter

It’s small—8.9 million users compared to Facebook’s 200 million. But Twitter has become the social-networking tool of choice for many restaurant chains wishing to court a young, hip clientele. Erik Oberholtzer, chef and co-owner of Tender Greens, a three-unit, fast-casual, health-skewed chain based in Los Angeles, began “tweeting” earlier this year.
DATA POINT
46%
Percent of U.S. adults who say they are eating out at restaurants about the same or more as they did one year ago, according to a study by Harris Interactive on behalf of Dairy Queen.
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Spaghetti Equity: Fazoli’s Multi-Media Strategy
Fazoli's Italian Revolution campaign had three objectives: to provide a budget-friendly menu in economically tight times, to awaken the 20-year-old brand, and to build its database of consumers who are interested in ongoing messages from the restaurant chain.
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More from Chain Leader and R&I:

Chief Executive Names McDonald’s Jim Skinner CEO of the Year
Is Your Chain Restaurant One of the Top 400?
Captain D’s Food Fight
Manchu Wok’s Brand Evolution Delivers Rapid Growth
Restaurant Business Strategies: Breakfast Rush

 

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