Hitting the authenticity sweet spot--the area of overlap where dishes appeal to the palates of a specific ethnic demographic and to the mass market--is the ultimate aim for quick-service menu makers. Chains from Indian concept Rasoee to burger giant McDonald's are testing the limits.
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Emerald Foods, a 44-unit Wendy's franchisee, no longer worries about employees changing air-conditioning settings or managers turning on all the lights and equipment at the same time. Today, its energy management system does all that, automatically.
DATA POINT
31.8%
Percentage of chain operators who say energy efficiency is a "major factor" in equipment-buying decisions, according to Foodservice Equipment & Supplies.
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Energy Manager Juliann Rogers, who played a major role in the implementation of energy efficient equipment at Carl’s Jr. and Hardee’s, talks about the company’s commitment to green initiatives.
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Hitting the authenticity sweet spot--the area of overlap where dishes appeal to the palates of a specific ethnic demographic and to the mass market--is the ultimate aim for quick-service menu makers. Chains from Indian concept Rasoee to burger giant McDonald's are testing the limits. 
