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Brand Building: Auntie Anne's Uses Twisted Logic to Reposition

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February 10, 2009
chainleader.com

IN THIS ISSUE: Brand Building: Auntie Anne's Uses Twisted Logic to Reposition...Technology: Real-Estate Selection a Work in Progress... Captain D's Fights Back Against Legal Threat from Red Lobster... More from Chain Leader and R&I

Brand Building: Auntie Anne's Uses Twisted Logic to Reposition

Auntie Anne's has injected personality and innovation into its mall-based, pretzels-and-more brand with a new logo, redesigned stores, a broader menu including stuffed pretzels and sandwiches, and a text-messaging campaign targeting teens and tweens.

Foodservice News Delivered Daily in NewsFeed
Get your news fix with the NewsFeed eNewsletter from R&I and Chain Leader. This daily (Monday-Friday) briefing features pertinent foodservice-industry headlines from around the Web, as well as exclusive stories, trends, updates and a recipe of the day. Subscribe today!

Technology: Real-Estate Selection a Work in Progress

Johnny's Lunch, a quick-service hot-dog chain based in Toledo, Ohio, hired a site-selection technology firm to help with its first wave of expansion. The firm developed an index based on current location information and used it to pinpoint six potential sites, which have opened to expectations.

DATA POINT

Growth in total quick-service restaurants in 2008 over 2007, according to The NPD Group’s ReCount.

Seasonal Flavors Heat Up Coffee Menus
Flavored coffee and coffee flavorings account for nearly 30 percent of coffee sales. Seasonal specials give new customers a reason to stop in and frequent visitors something new to try. Get tips and suggestions for seasonal and other creative coffee specials, as well as additional profit boosters when you visit Coffee Trends.

Captain D's Fights Back Against Legal Threat from Red Lobster

Captain D's television commercial pokes at Red Lobster. Red Lobster's legal team sends a cease-and-desist letter. Captain D's destroys the letter in another provocative ad. See also: Domino's vs. Subway.

Find Franchise Opportunities with Franchise Developer
Seamlessly search franchise opportunities online with Franchise Developer from Chain Leader. Get in-depth information on the concept, investment requirements, financing support services and more. Click here to start your search.

More from Chain Leader and R&I:

Executive Compensation: Is Your CEO Worth His or Her Salary?
Q&A: The Food-Cost Balancing Act at Raising Cane’s
Franchisees Benefit from Learning 2.0 at Zaxby's
International Expansion: Papa John's Pizza Plans Expansion in U.K., Ireland
Concept Development: Uno Enters Quick-Service Market

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