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Menu Development

Articles, news and other resources for chain restaurant executives involved with menu development, including R&D, food, beverages, food safety and purchasing.
  • Healthy Menus: Just Don't Call Them Healthy
    By Monica Rogers, Contributing Editor, 9/1/2009
    Consumer attitudes about healthful options are convoluted at best, making it difficult to know what to offer and how to market it. Quick-service and fast-casual operators promote healthful selections as "better tasting" rather than "better for you." More

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David Farkas
Dave's Dispatch

October 22, 2009
Cheers! Drink Prices Rising
Conventional holds that now is not the time for restaurants to raise p...
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Karen Brennan
The Brand Landscape

October 9, 2009
Top 10, More or Less
I've been feeling a "Top Ten List" coming on, so, just for fun...here goes....
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Rate the latest TV commercials
On the Spot

October 1, 2009
Starbucks vs. Starbucks
Starting tomorrow and through this weekend, Starbucks is offering a taste test of the...
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Karen Brennan
The Brand Landscape

September 30, 2009
Brand Fatigue
As someone who has been watching Saturday Night Live since the '70s, I know something...
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