Marketing

Articles, news and resources for chain restaurant executives involved with marketing, brand strategy and advertising.

Restaurant Chains Are All A-Twitter
By Lisa Bertagnoli, Contributing Editor, 5/1/2009
It's small—8.9 million users compared to Facebook's 200 million. But Twitter has become the social-networking tool of choice for many restaurant chains wishing to court a young, hip clientele. More

Arby's Introduces BBQ Bacon Cheddar Roastburger
07/02/2009
As things heat up this July, restaurant chain Arby's is introducing its new BBQ Bacon Cheddar Roastburger - a sandwich that truly captures the taste of the season - the latest addition to the Roastburger family of sandwiches. More
Bravo Cucina Italiana Introduces Summer Specials
07/02/2009
BRAVO! Cucina Italiana, a BRAVO|BRIO Restaurant Group concept, is extending the joys of summer and dining al fresco by offering lunch and dinner creations specially priced throughout the entire season. More
Top 10 Articles in June 2009
07/02/2009
According to Web-site traffic on chainleader.com, these are the top articles for the month of June 2009. More
Fleming's Offers 'Memorable Meal', Gift for Ordering Online
07/02/2009
Restaurant chain Fleming's offers 'Memorable Meal,' a three-course dinner for two featuring Alaskan King Crab Legs for $99; customers who reserve the meal online will receive a $25 Fleming's Card at the end of their meal. More
Carrabba's Event, Special Menu Items to Benefit MDA
07/02/2009
On Thursday, July 30, Carrabba's Italian Grill invites consumers to "Mix It Up for MDA" at a special event combining exclusive cocktails from award-winning mixologist Charlotte Voisey with new Carrabba's food items to benefit the Muscular Dystrophy Association (MDA). More
Tropical Smoothie Adds BBQ Sandwiches, Lemonade Smoothies for Summer
07/02/2009
For millions of Americans, summer is the season of backyard barbeques and lemonade. Tropical Smoothie Café is celebrating this summertime tradition for a limited time with its BBQ Trio Sandwiches and Lemonade Smoothies. More
Local Restaurant Chain Frenchy's Chicken Celebrates 40 Years in Houston
07/01/2009
The distinctive taste of Creole-seasoned cuisine first grabbed Houstonians by the taste buds in 1969 with the opening the original Frenchy's Po-Boy on Scott Street. Still wildly popular, this hometown favorite will celebrate 40 years of providing quality meals and Houston-community care with festivities at two locations. More
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Now Playing: Why Southern Californians Love Fast Food
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On the Spot
Rate the latest TV commercials, classics, and chain videos
July 1, 2009
A Bit of Americana
The nice folks at Ritter's Frozen Custard sent their commercial over for a look-see. ...
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Dave's Dispatch
David Farkas, Senior Editor, Chain Leader
July 1, 2009
Starbucks Makes a Change
"Sir, I have to ask you to ...," sternly declared the Starbuck...
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On the Spot
Rate the latest TV commercials, classics, and chain videos
June 26, 2009
Joe's Steampots, Cheesecakes and Beefcake
We've had a request to run the latest Joe's Crab Shack Steampot commercial, and we're...
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On the Spot
Rate the latest TV commercials, classics, and chain videos
June 24, 2009
Beach Blanket Burger
The latest and arguably sexiest Carl's Jr. commercial has hit the airwaves. "The...
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Nothing happens after entering (clicking confirm) birthdate on the bktransformers web...
Miriam Yanez - 7/3/2009 4:38:35 PM PT
in response to Burger King Restaurants Construct 'Transformers' Promotion

The boneless chicken wings look good , but loaded with 2500mg of sodium thats your d...
massimo sorcinelli - 7/1/2009 8:56:20 PM PT
in response to Wendy's Introduces Spicy Boneless Wings

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Rich Danley - 6/30/2009 4:20:59 PM PT
in response to Marketing Strategy: Should El Pollo Loco Keep Taunting KFC?

NO CHICAGO DEEP DISH!?!? yet you do 2 pacific coast...
Michael Breault - 6/28/2009 5:53:44 PM PT
in response to Domino's Pizza Begins Cheesy Online Photo Promotion

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