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January 1, 2008

Pick a Pairing
Can you pair coffee and espresso blends with food the way you choose a wine to complement your entree? There is an argument among coffee fans.

Food and Coffee Pairings
The Food Network offers a chart listing the characteristics of coffee and the ideal food pairings for coffee from around the world. Here is a sampling.

October 1, 2007

Hot Coffee Flavors
Flavored coffee and flavorings for coffee account for nearly 30 percent of coffee sales, according to Technomic Inc., a leading foodservice research and consulting firm based in Chicago. And that number is expected to increase as seasonal and limited-time offers boost customer visits, and as more large quick-service chains add or upgrade their coffee programs.

Coffee Trends Follow Culinary Trends
Culinary trends such as ethnic influences like Latin American, Asian and Italian are replacing retro-American flavors as the new hot and cold coffee beverage to try.

Top Coffee Flavors
Flavored coffee accounts for an estimated 20 percent to 30 percent of total coffee sales, according to Technomic Inc., a Chicago-based foodservice consultant and research firm.

September 1, 2007

Training Tips To Sell More Coffee
The success of a new or upgraded coffee program hinges on solid employee training.

Upgrading and Upselling
It never hurts to ask. Most successful foodservice operators train their staff to upsell or suggestive sell. Here are some tips for helping employees raise sales and tips while brewing a cup.

Making Today’s Cashier into Tomorrow’s Barista
Andrew Hetzel, president of coffee consultancy Cafemakers, believes that restaurant chains can learn to create knowledgeable coffee servers by borrowing ideas from specialty coffee chains. “But never use another company’s coffee training curriculum verbatim,” he warns.

August 1, 2007

Fair Trade Coffee Basics
Martin Luther King Jr. once said, “Before you finish eating breakfast in the morning, you’ve depended on half the world.” That may be truer today than it was 40 years ago. Regardless of your opinion, more and more customers feel it is important to ensure that farmers from around the world are treated fairly. Hence, the demand for of fair-trade practices.

Marketing a Successful Coffee Menu
David Archer, director of marketing for Shari’s Restaurants, has been working since October to roll out and promote the 98-unit family-dining chain’s upgraded, multifaceted coffee program. He suggests five strategies for making the most of any coffee program

Shari’s Restaurants Perks Up Coffee
Shari’s new premium coffee program satisfies customer cravings and management’s bottom line.

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Driving Traffic: It’s a Grind menus specialty drinks

Lavazza takes a low-key approach with its first three U.S. locations

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Useful Links

  • Specialty Coffee Association of America
    The SCAA is the trade association for the specialty coffee industry, one of the fastest-growing food industries.
  • National Coffee Association
    The National Coffee Association of USA, founded in 1911, is one of the earliest trade associations formed in the United States and the first trade association for the U.S. coffee industry.
  • Green Coffee Association
    The GCA is a trade association dealing with green coffee in the United States, working in conjunction with the Coffee, Sugar & Cocoa Exchange, the world’s leading marketplace for trading these commodities.
  • CoffeeResearch.org
    Coffeeresearch.org comprehensively covers topics ranging from coffee brewing and espresso brewing to more advanced subjects such as coffee chemistry and agriculture.
  • Coffee Universe
    Whether you are a specialty coffee professional, a new start-up business, a barista or simply passionate about coffee, Coffee Universe has resources and information for you.

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