Top Coffee Flavors
-- Chain Leader, 10/1/2007
Flavored coffee accounts for an estimated 20 percent to 30 percent of total coffee sales, according to Technomic Inc., a Chicago-based foodservice consultant and research firm. Compared to 2006, sales have grown at a rate of 8 percent to 10 percent per year, and sales are expected to continue to rise 6 to 8 percent a year over the next three to five years. “Primarily driven by increases at large quick-service chains rather than independents and specialty coffee chains,” adds Tom Miner, principal at Technomic.
Comparing Technomic’s Menu Monitor from 2006 to this year’s, here are the Top Specialty Coffee Flavors:
2007
Chocolate
Vanilla
Caramel
Hazelnut
Cinnamon
Sweet
Italian
Mint
Raspberry
Chai
Honey
Coconut
Spiced
Strawberry
Cherry
Fudge
Mango
Bitter
Ginger
Spicy
2006
Chocolate
Vanilla
Caramel
Cinnamon
Hazelnut
Sweet
Italian
Raspberry
Mint
Coconut
Cherry
Fudge
Chai
Spicy
Honey
Mexican
Banana
Maple
Hawaiian
Asian
Return to article: Flavored coffees and add-ins help boost sales and customer frequency.