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Information for chain restaurant executives involved in consumer research, market trends, dining behavior, data collection and analysis.

  • Consumers Are Still Cutting Back

    By Mary Boltz Chapman, Editor-in-Chief, March 15, 2010
    The economy is turning around, according to what one hears from economists and the White House. But according to recent research from The Harris Poll, most Americans aren't behaving as if they believe things are getting better.  More
  • Fast Food Gets its Props

    March 15, 2010
    A majority of fast-food restaurant chains have improved consumer ratings in 2009 over 2008. According to research firm Sandelman & Associates, 69 percent of the 140 chains monitored had a higher overall “excellent” rating in 2009 than in 2008.  More
  • Restaurants Add Breakfast Items, Even as Traffic Decreases

    March 12, 2010
    The most important meal of the day has become the hottest area of competition for the foodservice industry. Mintel, a leading market intelligence firm, reports that restaurants added more than 460 new breakfast items to their menus in 2009, more than in 2007 or 2008, respectively.  More
  • Restaurant Brand Loyalty Remains High

    March 9, 2010
    Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to some of the world's most respected brands, announced that its Consumer Insights survey shows that restaurant brand loyalty has remained high despite the economy.  More
  • Restaurant Visits Down Across All Segments, Reports NPD

    March 4, 2010
    Restaurant visit losses in each of the four quarters of 2009 contributed to a -3 percent decline for the year compared to a year ago, according to The NPD Group, a leading market research company.  More
  • Panera Bread Recognized for Customer Service

    February 26, 2010
    The restaurant chain has been named to BusinessWeek's 2010 list of top 25 "Customer Service Champs."  More
  • Restaurant Performance Index Declines Slightly in January

    February 26, 2010
    Restaurant operators gained confidence about future economic and business conditions in the first month of this year, according to the National Restaurant Association's comprehensive index of restaurant activity.  More
  • Twitter Is Growing Among Fortune 500 Companies

    February 24, 2010
    The Fortune 500's use of blogs, online video, and podcasts continues to increase, but Twitter was the social media channel of choice in 2009, according to a recent study.  More

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