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The Next Big Thing
If We Could Save Just One Life
May 19, 2009 | Link This | Email this | Comments (2)
The Alliance of Automobile Manufacturers is asking Congress for $30 million annually to develop passive ignition interlock technology that would be standard equipment on all cars. This is a device that would detect and measure the level of alcohol in your body when you grab the steering wheel, and would not allow the car to start above certain BAC thresholds. Contrary to the logic that this would keep drunks off o...Read More
Industries: Human Resources, Marketing, Operations, Research
Do You Know Where Your Marketers Are?
May 14, 2009 | Link This | Email this | Comments (1)
Every year at this time, one week before the Restaurant Show, restaurant marketers migrate to Chicago for the Marketing Executives Group (MEG) meeting. 200+ restaurant marketers, presidents, CEOs and assorted students of the industry gather to learn the latest in marketing tactics, techniques, strategies and media. If you think that your marketing person was born or hired with their current knowledge you are mistaken. There is a network in place that ensures that every restaurant marketer gets a little bit smarter ev...Read More
Industries: Expansion, Marketing, Menu Development, Research
Eat This
May 10, 2009 | Link This | Email this | Comments (2)
Published at the end of 2007, Eat This, Not That! by David Zinczenko has sold over one million books and has been followed by two other books that are focused on helping the consumer make dietary sense of the choices...Read More
Industries: Marketing, Menu Development, Operations, Research
Restaurant Unicorn
May 7, 2009 | Link This | Email this | Comments (5)
I was talking with a casual dining CEO recently about his plans to develop a new concept. I asked him if it would be a fast casual concept. “No,” he replied, “I don’t believe in fast casual. I see very few fast casual concepts that make money. This one will be full-service so that we can make some money.” I have been pondering that statement for the past couple of weeks and have been thinking about the implications of it. Can it be true that a profitable fast casual concept is as rare as the mythica...Read More
Industries: Emerging Chains, Expansion, Menu Development, Operations
Bobby Bets Big on Burgers
May 2, 2009 | Link This | Email this | Comments (4)
I finally had the opportunity to visit one of Bobby Flay’s burger restaurants yesterday during a trip to New York City. Bobby’s Burger Palace gives the public a chance to enjoy the food and flavors of this celebrity chef in a quick casual format. Fine dining for $12. One year after opening the first unit on Long Island Bobby has three locations open and a fourth under construction. The restaurant that I visited is the most rec...Read More
Industries: Emerging Chains, Expansion, Marketing, Menu Development, Operations
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