"Is Everything Okay?"
I had forgotten how much I disliked most table visits by managers until I was on the receiving end of a couple of good ones last week. I know that this is a very personal issue. Some customers feel that they have not received good service unless a manager has come by their table to inquire about their meal. Others feel that the manager is not needed at the table unless there is a problem, or the manager has the type of personality that can make their presence a welcome one. "Is everything okay?" has become as big a cliché as "Hi, my name is…"
Every restaurant and every chain have their own policy and procedures when it comes to managers visiting tables. This is a good thing. Nothing in our business should be left to chance. However, I have become increasingly sensitive to 100% mandates of just about anything in a restaurant. The one that I have learned to loathe the most is the mandate that managers will visit 100% of all tables. I know that it is well-meaning, however, it is usually pulled off with all of the finesse of a grocery store cashier asking if you found everything. "No, but I will be back next week and continue my search."
What I dislike about 100% policies is that they remove the flexibility for the server, or the manager, to read a table and use their own judgment. A party of one at lunch? Maybe that policy of suggesting an appetizer to every table doesn’t make sense. Two people eat half of their meal and ask for a take-out container? Maybe that policy of suggesting dessert to every table doesn’t make sense. Four people enjoying themselves? Maybe there is no reason to have the manager visit the table to ask the obvious.
Houston’s (sorry, another Houston’s reference) founder George Biel has a very definite view on manager table visits. As I understand it, George tells his managers that the customer really does not want to meet them. The only reason that they would want to meet the manager, he tells them, is if there is a problem. Therefore, their job is to make sure that there is not a problem by focusing on the food coming out of the kitchen. I eat in Houston’s weekly. I will be there in about two hours for dinner. I have been going to the same one for a long time. I have never had a problem, therefore, I have never met the manager. I do, however, know most of the servers.
I was in Phoenix for an evening recently and had dinner in a Claim Jumper. I had not been in one for a couple of years and was curious how they were evolving the concept since most of their portions are quite large. The server was excellent, and created a "hospitality bubble" that made the hour one of the most enjoyable that I have had in any restaurant. Out of the corner of my eye, I could see the manager heading for my table. I waited for the inevitable question, and the bubble to be popped. Instead, the experience was taken to a new level by a manager who took a genuine interest in me, and was not just going through the motions and checking off another box.
I was so impressed with the overall service experience at Claim Jumper that when I was in Las Vegas the next day, I visited another to see if my Phoenix experience was the exception. It was not. Same excellent service, same personable visit by a manager. I could tell by watching that their managers are an integral part of the service experience of the concept. It is unusual in any casual dining chain to be on the receiving end of such good overall service.
I like seeing managers working in a restaurant, whether it is checking every plate of food coming out of the kitchen, working the front door, or being a support to the servers in the dining room. The manager at my favorite Mexican restaurant is a fixture at the host stand, greeting regulars and saying goodbye to all customers. Occasionally, he will cruise through the dining room with a tea or water pitcher to do refills. No questions, just observing. Clearly in charge, and clearly on top of all of the details that matter.
Table visits by managers. A very personal issue. For me, skip my table and visit someone who needs it.
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