Working for Norman Brinker
It’s been several years since I have worked for Norman Brinker but I think about him almost every day. I left Brinker International in 1999 and Norman had his office just down the hall from mine while I was running Eatzi’s. Norman used to stop in and ask how things were going. I always kept our daily and weekly sales by location on a white board behind my desk so it was easy to talk about them. Eatzi’s was a high volume operation s
o it was not unusual for a store to do $250,000 per week or more in sales. Whenever I would point out a particularly high week to Norman his response was always the same, "But did we make any money?" Norman is still going strong and is celebrating his fifth wedding anniversay next month to his lovely wife Toni. He is responsible for a lot of what we take for granted today across the casual dining category. His leadership in getting the industry involved in government affairs dates back to the mid-70’s with the hiring of Rick Berman at Steak and Ale. I have many stories that I tell people today of the impact that he has had on me and my education in this business. Some directly relate to the business at hand. Others are more of a style of doing business and a code of conduct. Norman has more guts than any man I have ever met. If you’ve ever worked around Norman you know what I mean. I remember once in the early 80’s we had a real estate meeting to discuss some troubling trends that were developing. It was an important meeting and a lot of preparation had gone into it. About halfway through the meeting Norman cried out in pain and fell to the floor, writhing in agony. "Heart attack", I thought and headed to the door to call for help. Norman called out for me to stop and return the room saying that we weren’t done with the meeting. It was his back, spasming in pain and he wasn’t able to stand. I’ll never forget his next request. "Can we project the slides onto the ceiling so that I can see them better?" So, for the next 45 minutes we all turned our heads toward the ceiling and went on with business as if this was the most natural thing in the world. What are your stories and memories of working with Norman or interacting with Norman? I would love to collect them and dole them out over the next few months in this blog. We owe him a lot.
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