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Top 10, More or Less

October 9, 2009

I’ve been feeling a "Top Ten List" coming on, so, just for fun…here goes.

My Top Ten "Quick Tips" for Restaurateurs

10. The more signage you have…the less advertising you need

9. The more formal the service…the less comfortable the guests

8. The more choices your customers have…the less they’ll be able to decide

7. The more complicated something is to do…the less likely your staff will be to do it

6. The more drive-by traffic you have…the less often people will forget about you

5. The more analytical the process…the less responsive the solution

4. The more steps of service…the less intuitive servers need to be

3. The more you discount…the less loyalty you build

2. The more you explain why you couldn’t take care of a guest concern…the less likely they will be to come back

1. The more you hold on to an unsuccessful strategy…the less likely you will be to find success

Until next time…I’d love to hear your thoughts.

Posted by Karen Brennan on October 9, 2009 | Comments (6)

October 13, 2009
In response to: Top 10, More or Less
Bistro 71 commented:

We are open since 12/19/08 . . part of small town revitalization hopes. . everybody NOT invested has "the answer" to success. . My husband and I found your top ten comforting and a confidence builder. Barbara


October 13, 2009
In response to: Top 10, More or Less
Jessica commented:

These make so much sense, but execution is tough! I hope you cover some of these points with more detail in later columns. thank you


October 12, 2009
In response to: Top 10, More or Less
Laury commented:

Dead on about discounting!


October 10, 2009
In response to: Top 10, More or Less
Hossam aboueissa commented:

more science ,more work,more job knowledge, more culture,more sincere to work mean more success which the main strategy of successful hospitality operation in hotels industry or restaurants industry,unique job is not job description it is art,thus the tittle of American references in international library called art of culinary,art of service,nice customer service for demonstration the global hospitality industry as perceptible or sensible industry not material or concrete industry,thus the regular consumer of fine hospitality whom admire by art of hospitality


October 9, 2009
In response to: Top 10, More or Less
Karen Brennan commented:

Couldn't agree more!


October 9, 2009
In response to: Top 10, More or Less
Cornichon commented:

Corollary to #1: the more often you change strategies, the more you will confuse your customers and the quicker you will fail. Stay the course (as it were)!

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