Wendy's in Real Time
Wendy’s "you know when it’s real" commercials are on the air, and I am relieved. Really.
I never liked the "better than fast food" tag. Wendy’s is fast food. And those crazy red wigs? Don’t get me started.
What I like most about the new spots isn’t the fact that they’re clever, though they are. It’s the focus on fresh, juicy burgers. They remind me of the old commercials where Wendy’s customers needed lots of napkins because they were dripping all over themselves. Ah, a point of differentiation!
Here is the 60-second extended version. What do you think? Reply in the comment box below.
And, as always, if you see a restaurant chain commercial or other video you’d like to see in this space, shoot an e-mail to chainleader@reedbusiness.com.
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