About the Roosevelts, Baby

I wasn’t going to post the 2-minute Taco Bell commercial "It’s all about the Roosevelts." Just assuming everyone had already seen it, decided it was cute but kind of hackneyed, and moved on.

But then I saw the comments on YouTube, and they’re still talking about it on Twitter, and those crazy kids love it. Really.

I saw very little real brand-building and a bunch of clean-cut white kids trying desperately to be "ghetto." They saw "epic" and "hilarious" and "amazing." "Roosevelts" as slang for "dimes"? It just makes me feel old.

What do you think? Here’s the vid in all its "full length" glory. Comment in the box below.

As always, if you have a restaurant chain commercial you’d like to see posted in this space, send a note to chainleader@reedbusiness.com. We’ll try to oblige.