Will Customers Be Blown Away by This Commercial?
Fazoli’s is promoting this new commercial, "Blown Away," the latest in its Spaghetti Revolution campaign.
According to the company’s release, "This new advertising adds another chapter to the ‘new Fazoli’s’ story, consistent with the brand’s overall strategy, which started with our hugely successful and ongoing ‘FreeSpaghetti.com’ online campaign," said Kerry Graham, president of BOHAN [Fazoli’s ad agency]. "The spots tell the Fazoli’s brand story in a fun way that lets people know this is a brand with big personality."
The commercial is part of a larger campaign, including the freespaghetti.com Web site and "viral" video. (We won’t get into whether one can call a video "viral" before anyone actually sees it.) Together, the elements tell a strong brand story. But this spot doesn’t have that strength on its own.
The "blown away" sure imagery works, though. But Chain Leader’s official stance is that fast-food chains aren’t helped by knocking "fast food."
What do you think? Answer in the comment box below.
If you have a commercial–old or new–or other chain video you’d like to see featured on On the Spot, send a link to chainleader@reedbusiness.com.
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