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Robbing Peter to Pay Wall (Street)
February 6, 2008
Posted by Lane Cardwell on February 6, 2008 | Comments (3)
In response to: Robbing Peter to Pay Wall (Street)
tom koenigsberg commented:
Preach it Lane!! Good message. TK
In response to: Robbing Peter to Pay Wall (Street)
Larger slice, smaller pie commented:
Another industry knee-jerk, slow down bad behavior is to carve out marketing budgets. Bad recipe. That is exactly what your competition will do. The less background noise, the louder your message will be heard. Around for the Jimmah Cahtuh recession, I convinced clients to maintain budgets and stay in for the long haul. Most in a recession year, plus, had increases of 8%-15%. The following year, grosses jumped in excess of 30%. Consumers forget you quickly. Tom Willard Sage Advertising Jackson, MS www.sageadvertising.net
In response to: Robbing Peter to Pay Wall (Street)
Julie Reid commented:
Lane - thanks for the reminder about incremental product degradation. Those of us who have been around this industry a number of years know the guests will notice the subtle 'value engineering' changes, long before 'there's no longer any crab meat in the crab stuffed mushrooms'.


