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To Norman Brinker
June 9, 2009
I hope that you will indulge me this one last blog to honor the greatest restaurateur and human that I have ever known.

Dear Norman,
The world got a little darker this morning when I heard that you had passed away today. Like so many other events that change our world, I will always remember where I was standing and what I was doing when I got the call about you.
I never got the chance to talk to you and tell you what I am doing now. I had hoped to call you when I was back in Dallas visiting and have you tell me, like you tell so many others, that you were proud of me and that you knew that I would do well. Like so many others, just hearing that from you was always enough to make me try a little bit harder not to let you down.
You have prepared so many of us to pass on the lessons that you have so generously and tirelessly taught us over the years. You left us with an enduring message about the value of teamwork, and putting others before your self. You lived a life of high standards, and higher character, and invited others around you to do the same. You demonstrated daily the importance of a good culture and good people.
You never told us what to do, although I know it must have pained you greatly sometimes to wait for us to come to the right answer. Your questions always helped point us toward the correct path, but you knew that the greatest commitment comes from following our own answers.

You were a world-class athlete, an Olympian, one of the world’s top polo players, and a competitor until you died. While competition brings out the worst in some people, with you it always made you shine a little brighter. You worked hard, played hard, and lived large.
There are so many stories, so many memories, and so many nuggets from the past that all of your fellow employees can tell. I wanted to tell one that was mine alone, because it was so typical of the leader that you were, and the leader that I had always hoped to become.
I joined you at Steak and Ale in November of 1978. A few weeks later we had a company Christmas party at a nearby hotel. As was common for you, you had invited some of the leaders of Dallas to attend. Not just because they were your friends, but also because you wanted us to be able to meet and learn from them, and for them to get to see the kind of people that you had attracted to your team.
Ross Perot, the Mayor of Dallas, Ray Hunt, Joe Haggar, Tom Landry, and many, many other big names that most of us had only seen in the newspapers were there for us to talk to. I had to go to the restroom and went in, only to find you talking in your usual animated fashion to Jose from our mailroom. You were talking to him about the need for him to go back to school so that he could have the kind of opportunities that you had in business.
When I left the restroom I lingered outside to see how long this talk would take. I kept thinking, the biggest names in Dallas are in the room, and here is Norman focused on improving Jose’s life. Well, 20 minutes later you came out, looking pleased with having secured the commitment from Jose that he would return to school. The big names could wait; you had something more important to do.

I will never forget your lessons, your bright spirit, your boundless optimism that a team could tackle anything, your constant searching for a better way to do things, and how our entire business revolved around making a customer happy with one more meal.
You touched millions through your life, improved an industry, and gave opportunities to so many others to go out and try to accomplish with our lives what you have accomplished with yours. You will never truly die while there are still people who are scattered across the industry living your ideals, and passing on your lessons.
You were a boss, a mentor, a legend, a leader, and a friend. And you will be missed greatly.
You will always be a part of me,
Lane
Posted by Lane Cardwell on June 9, 2009 | Comments (34)
Reader Comments
at 6/9/2009 12:57:14 PM, Barbara commented:
Lane, I read and loved your Blog. It brought back fond memories and prompted me to write one too (my very first one). He was a great man and my mentor. Hopefully I'll see you at his services. I'd like to give you a hug.
Barbara (Klima) Nouvel
at 6/9/2009 12:57:22 PM, Barbara commented:
Lane, I read and loved your Blog. It brought back fond memories and prompted me to write one too (my very first one). He was a great man and my mentor. Hopefully I'll see you at his services. I'd like to give you a hug.
Barbara (Klima) Nouvel
at 6/9/2009 2:07:51 PM, Mary Chapman commented:
Thank you, Lane. I think you put into words what a lot of others are feeling. Norman was an influential businessman, but also a very kind person. The industry owes him a lot, and we'll miss him.
at 6/9/2009 2:54:42 PM, Michelle P commented:
It is a sad day in the restaurant industry for the loss of a leader and visionary. Norman would have wanted us to celebrate all the great things about the restaurant business and casual dining on this day. Go out to your neighborhood Chili's and raise a Presidente Margarita to remember him; he would have wanted it that way.
at 6/9/2009 3:32:55 PM, bud the pieman!!! commented:
i proudly display the old steak and ale meat cleaver menu in the cafe....just waiting on tables 40 years at s & a i learned many life lessons that shaped my "service philosophy" for life.
i do remember him coming in to the store i worked at in austin when there were only 5 stores. i fortunately had opportunity this spring to recognize & honor roy nunis, who was the manager that hired me way back then. hell...i made sure he didn't were his old blue s&a blazer!
it is so not bout the food which turns to crap in 24-hours but bout the relationships that last a lifetime!
at 6/9/2009 3:38:01 PM, Steve J commented:
He was an industry icon. Gracious with his time and spontaneous with industry insight and wisdom. Caring is sharing and Norman did both in a big way.
at 6/9/2009 3:53:13 PM, Howie Subnick commented:
Not knowing you (Norman Brinker)personally, is my loss. I have read and listened to stories about you and each one showed praise for what you have done for the industry. Once in awhile, when you have a moment, keep an eye on us all who are in the business. Some how you will still guide us. God Bless.
at 6/9/2009 3:57:39 PM, William Bender commented:
I continued my career when I was hired by Allen Bailiff the GM of the Steak and Ale in Rockville, Maryland in 1971. Our unit was a Jolly Ox #2113. I was lucky to have the opportunity to work with Carl Hays and Tom Hays. Norman came to our unit and it was a thrill to meet him. I was JUST a busser at 16 when he stopped with Carl looked me in the eye, and shook my hand and said - Thanks for the job I was doing. Rockville was also the east coast training unit so we were always training the next generation of industry leaders. All because of the CULTURE that was created by Norman and Carl. Norman - Thanks for touching my life and and making the restaurant industry an honorable profession! You will never be forgotten!
at 6/9/2009 4:04:04 PM, Rick Tasman commented:
It was 1981,I had graduated from college, worked for Jolly Ox, Steak and Ale's other name for 6 years and now was working at the corporate office. Norman came in to a meeting and talked to us for a while. I commented on his tie, a blue Ralph Lauren Polo and as soon as I was done he had taken the tie off and handed it to me.I told him I liked his car as well! I still have the tie along with years of other memories. I feel fortunate and blessed to have interacted with him. He will be missed and always remembered. The old stories were flying the office today.
at 6/9/2009 4:36:40 PM, jeff berlind commented:
Dear Lane, Beautifully written sentiment for a gentleman who helped so many become great leaders...who in turn do more of the same, as you do. No one's total impact on the restaurant industry exceeds his...and all with such humility, and concern for people.
at 6/9/2009 5:57:29 PM, Gus Gregory commented:
I never worked with Norm but knew him as a fellow member of the Gold and Silver plate Society and a a member of the NRA,..I know that many successful chains are in excistence today beacause the principals were lucky enough to be mentored by Norm. I still remember after his polo accident in Florida The Drs told him he would not walk again. He fired them on the spot and brought in a new group of Drs and gave them a plan." I want to walk out in April with crutches so lets develop a plan so we can accomplish this. I believe this was in November and in April he walked out on his own legs. What a man...We lost a legend.Gus Gregory
at 6/10/2009 12:03:15 AM, Cristi Mosley commented:
I started at Chilis in 1992 I am still there today. I started as a hostess. I was lucky enough to have met Norm on two occasions. The second of those ... was when he came to me and remembered my name.
It never occured to me at the time he may have asked my name I just rememeber he KNEW it. He said " Cristi it is great to see you again, Thanks for all your hard work."
I have been through the ups downs and changes.. smiling the whole time because I worked for Norm and no one else. He was an honest true good ol boy and he remebered me.. I took that and made sure as a manger for Chili's I made EVERY one feel the way he made me feel.
I can not say if I will stay with Chili's as the last year of economic difficulties has caused the company I gave 16 YRS of my life too.. decide that people are not as important as money.. like Norm I will move forward with another who Like Norm believed in me.. Who in turn created the biggest CHILIHEAD ever.. Norm Thanks, I love you and you will be missed.. but never forgotten... a true believer and loyal employee, fan and admirer. Thanks for the memeories
at 6/10/2009 12:52:03 AM, Carol Cobler commented:
Norman Brinker was my hero when I was looking for my first real job, so of course I applied at Chili's Inc. I was a restaurant accountant and often wandered down to Norman's office just to see if he was in. He always invited me in and spoke to me about how and what I was doing. He was good through and through-==you just felt it. It was always win/win as he always said. I feel my life was made better for knowing Norman who led me to my next mentor and hero, Lane Cardwell.
Lane, what a beautiful tribute to a great man who will be sorely missed.
Carol
at 6/10/2009 10:17:48 AM, Lou Neeb commented:
Lane, First, to you, thanks for saying it so well.
Second, on Norman,the world somehow seems less real today. But at the same time, Norman would (does) tell us to look only forward, and make the world a better place. We do remeber your saying " Make work like play, and play like Hell." That is how you lived, and how you would expect us to live going forward, and if we do anything less, we will be letting him down.
I sure miss you!!!
Lou Neeb
at 6/10/2009 2:09:18 PM, Jim commented:
Norman, you will be missed Thanks for everything you taught me!
at 6/10/2009 2:14:50 PM, Stacy R. commented:
I was proud to have worked for Norman. His leadership was truly a gift. There is not a day that I do not Thank him for helping me become the leader I am today!
Norman - Thanks!
at 6/11/2009 10:07:47 AM, Steele Platt / Yard House commented:
Well written Lane. A tribute to one of the best in our industry!
at 6/11/2009 10:56:10 AM, Ron Paul commented:
As you said he was a friend to Technomic and thousands of others. He was one of a kind.
at 6/11/2009 10:57:58 AM, Jonathan Bazinet commented:
Lane, well done! Norman is still inspiring many of us who were fortunate enough to have been touched by him. I always ran my operations with the idea in mind that Norman might walk in at any moment and that he would be very happy with what he found. I started my own company a couple of years ago and thought of Norman often. If some how he were to visit I know he would still be very happy. I know much of the success I have enjoyed and still enjoy today comes from the education I recieved at S&A. Norman, Thank you.
at 6/11/2009 11:22:42 AM, Craig Miller commented:
Norman will be missed not only by the many that new him but by the millions that he served. No one lived HOSPITALITY
like Norm. So many had the opportunity and benefited by working side by side with him. I for one did not. However he was such a powerful leader and decent person that he even made his competitors proud to call him friend. His smile entusiasim and council will be missed but never forgotten.
at 6/11/2009 11:38:44 AM, John Hogan commented:
Lane
I met Norman once at an awards dinner - he was very "real" and humble in his remarks.
Your approach was well taken - I have reflected on Friends and mentors in my columns over the years and feel we all need to have these interactions with folks BEFORE it is too late.
Here is a sample of what I mean.
www.hotel-online.com/News/PR2009_1st/Mar09_Reflections
at 6/11/2009 12:45:50 PM, Carolyn Carpenter commented:
Lane - Thanks for saying it so eloquently. You are truly an example of the fantastic "products" that Norman turns out. My first experience with him happened on my 1st day at Steak and Ale in July, 1972. I was coming out of the "dungeon" which housed the Accounting Dept. Stepping into the hallway, there was a group of about 5 men engaged in conversation. One of them stepped out from the circle, smiled and waved. I returned the gesture thinking how nice of someone to make the effort to acknowledge a stranger. A few days later, reading the S&A annual report, I saw a picture of the man - no one else but Norman Brinker. A week later, he called me by name and did so until the last time I saw him - which was at the party given by Ross Perot to celebrate the release of "On the Brink". What a great man who will always be remembered by those of us who were fortunate to know him. Carolyn Carpenter
at 6/12/2009 2:59:10 PM, Mike Connor commented:
Thanks Lane for expressing the way all of us feel. Norman created an atmosphere at S & A that was fun! Of all the many things I learned from him, I continue to encourage my team to work smart and have fun!
When Norman and Chili's acquired our operations in 1989 the most exciting thing for me was not the money we would make but that I would be able to work closely with the legend.
I worked hardest after to please Norman the most.
I am proud that my career in the restaurant business has created many opportunities for others. No one in my opinion has created more career opportunities for more people in our segment of the industry then Norman. I am always proud to say when asked about my background that I am a Norman Brinker restauranteur.
at 6/12/2009 10:55:23 PM, Bob Watson commented:
Well said my friend.
He will be greatly missed but never forgotten!
at 6/13/2009 12:57:51 PM, Steve Marquette commented:
Lane -- your article was right-on. Those years of us all working together, under the leadership of Norman, were special indeed. I feel we were all blessed by the opportunity to be mentored by, and learn from, an industry giant like Norman. I loved your story about Jose. It was so like Norman! Good luck, my friend, with your new opportunity.
at 6/15/2009 9:02:59 AM, Chain Leader commented:
There will be a "Celebration of the Life of Norman Brinker" at the Meyerson Symphony Center in Dallas at 2:00 p.m. on Monday, June 15.
at 6/15/2009 11:16:16 PM, Lane commented:
It was certainly a celebration of Norman's life. The symphony should draw so many people...
at 6/17/2009 2:35:24 PM, Joni Thomas Doolin commented:
Lane I thought the tears were over - until I just found this post today. It's beautiful - thank you. Another memory that will guarantee that Norman's legacy lasts for a very very long time. Now we just have to all work really hard not to let him down. Joni
at 6/18/2009 10:46:30 AM, Lane commented:
Thank you. I missed seeing you at the memorial service but did see your husband Wally. He is a great tribute to Norman's legacy of leaders.
at 6/18/2009 11:02:54 AM, Gary commented:
I was a server in Tennessee working for Steak and Ale when I first met Mr. Brinker. To say that I was one of 10,000 employees was probably close. To say that he made was feel like I was the only one while we spoke was even closer. I will never forget my one talk with the man almost 30 years ago.
at 7/11/2009 9:42:10 AM, Hal commented:
He was the best and he never made it look hard.
at 8/30/2009 3:03:17 PM, RestaurantZoom.com commented:
I love his can do spirit and one of his quotes that goes something like this. "You can't lick a cowboy who won't stay down." Rest in peace Mr. Brinker...you made the world a better place for all of us.
at 10/26/2009 2:48:08 PM, Sherry Harmon commented:
I work for a technology company and only met Mr. Brinker for a few minutes when we were consulting. Wow! I was looking forward to heading back to Texas to work with Brinker to enhance our joint solution when I heard of his passing. I never really knew him but was looking forward to our next meeting. Sometimes in life you brush up against leaders.
at 10/28/2009 10:36:04 AM, Chef Leo Cassidy Jr. commented:
It was in March of 1995 on the phone in my very first restaurant in Boston. I was talking to Mr. Brinker? Talk about service at Brinker International. We talk about where the business and brand
names I thought about building out.
Boston Kitchen "We Serve More Than
Great Chichen"

















