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Hot Food Trends for 2009 (Really!)


December 15, 2008

Hot Trends for 2009
I am in luck!  Just as I was running dry on what to write about today, the NRA (food, not ammo) conveniently released the results of their recent survey on what is expected to be hot on menus in 2009. The survey is their third annual polling of the professional chef members of the American Culinary Federation. Conducted in October 2008, the results are based on the input of 1,600 chefs who ranked 210 menu items, beverages, ingredients, and cooking styles by how trendy they would be in 2009.

 

I have excerpted some of the overall trends and category trends (some of which duplicate the overall trends), but the actual survey results are much more interesting and revealing.  The survey let chefs respond on the basis of “hot trend”, “yesterday’s news”, or “perennial favorite”.  The rankings below are based on the percentage answering “hot trend”. However, as any budding researcher will tell you, netting the “hot trend” responses with the “yesterday’s news” responses might give you a more revealing look at popularity.  No more geek speak; on to the results.

 

Hot Trends For 2009

 

1.     Locally grown produce

2.     Bite-size/mini desserts

3.     Organic produce

4.     Nutritionally balanced children’s dishes

5.     New/fabricated cuts of meat (e.g. Denver steak, pork flat iron, bone-in Tuscan veal chop)

6.     Fruit/vegetable children’s side items

7.     Superfruits (e.g. acai, goji berry, mangosteen)

8.     Small plates/tapas/mezze/dim sum

9.     Micro-distilled/artisan liquor

10.    Sustainable seafood

11.    Nutrition/health (e.g. low-fat, reduced sodium, antioxidants, high-fiber)

12.    Gluten-free/food allergy conscious

13.    Non-traditional fish (e.g. branzino, Arctic char, barramundi)

14.    Artisanal cheeses

15.    Exotic fruit (e.g. durian, passion fruit, dragon fruit, guava)

16.    Culinary cocktails (e.g. savory, customized to specific dishes)

17.    Micro-vegetables/micro-greens

18.    Organic wine

19.    Dessert flights/combos/platters

20.    Free-range poultry/pork

 

Appetizers/Starters

    
      1.   Mini-burgers

  2.   Amuse bouche (French for small and free!)

  3.   Edamame

  4.   Appetizer combos/platters

  5.   Appetizer salads

 

Main Dishes/Center of the Plate

 

  1.   New/fabricated cuts of meat (e.g. pork flat iron, bone-in Tuscan veal chop)

  2.   Small plates/tapas/mezze/dim sum

  3.   Sustainable seafood

  4.   Non-traditional fish (e.g. branzino, Arctic char, barramundi)

  5.   Free-range poultry/pork

 

Other Food Items/Ingredients

 

  1.   Artisanal cheeses

  2.   Flatbreads (e.g. naan, papadum, lavash, pita, tortilla)

  3.   Ancient grains (e.g. kamut, spelt, amaranth, buckwheat)

  4.   Salt (e.g. flavored, smoked, regional

  5.   Aged meats (e.g. prosciutto, Iberian ham)

 

Non-Alcoholic Beverages

 

  1.   Specialty iced tea (e.g. Thai-style, Southern/sweet, flavored)

  2.   Organic coffee

  3.   Flavored/enhanced water

  4.   Green tea

  5.   Espresso/specialty coffee

 

Alcoholic Beverages/Cocktails

 

1.     Micro-distilled/artisan liquor

2.     Culinary cocktails (e.g. savory, customized to specific dishes)

3.     Organic wine

4.     Craft beer/microbrews

5.     Specialty beer (e.g. seasonal, fruit)
Implementing the Trends

 

So there you have it. The chefs have spoken. Now all you have to do is turn your R & D team, executive chef, or business partner loose and listen to the cash register ring loudly in 2009. If only it was that easy.  But it is a start. May the best minds win.

 

Posted by Lane Cardwell on December 15, 2008 | Comments (12)


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Reader Comments



at 12/16/2008 10:56:10 AM, DDK commented:
Do we have access to the NRA's projections from 2007 and 2008? I am always skeptical of these studies. Love to see a post review to understand quality of their projections.



at 12/16/2008 11:48:40 AM, Lane commented:
Great idea. I am always a skeptic too, except this is simply what 1600 chefs think. All that the NRA did was facilitate their ability to give input. I am sure that an e-mail to the NRA would probably put you in touch with prior studies.



at 12/16/2008 2:22:12 PM, aguy commented:
Hmmm....the chefs were asked about edamame and sustainable seafood, but were they asked about French fries or spaghetti & meatballs? Or is a discussion of what people actually want to eat beneath the NRA? Beware the experts.



at 12/16/2008 2:30:50 PM, conservativechick commented:
I'm with you, guy. Oh, and I'll take a pass on the basil ice cream. Savory desserts? Give me a break! Have a piece of cheese but save the chocolate cake for me!



at 12/16/2008 5:36:25 PM, Lane commented:
I agree with you, but let's not confuse hot with popular. French fries ranked #205 on hot (12%) but over half said that they were a perennial favorite. The chefs that deserve your contempt are the ones that said that they were yesterday's news. Only average fries are yesterday's news.



at 12/17/2008 11:42:44 AM, DEAN commented:
I would perfer to have the results of 1600 customers who actually do the buying. The Chefs aren't the ones that should tell the public what they want, it's the other way around don't you think?



at 12/18/2008 1:59:36 PM, Tuija commented:
Only the consumers' view really matters. The chefs can propose/love whatever they like.



at 1/6/2009 11:45:13 AM, Robert Hurrem commented:
I don't necessarily agree with Dean's comment. Restaurant industry is dictated by chefs and RD departments which all new recipes put out for clients. No one asked or suggested Chipotle on how to make Burritos or Famous Daves how to do Ribs.



at 1/21/2009 12:17:48 PM, Sandee M commented:
At the Cheers Beverage Conference, Kathy Casey (chef and known for trend spotting) and Adam Seger (master mixologist) said that sake and soju are going to be big this year. What do you think?



at 1/21/2009 2:21:33 PM, Lane commented:
I am at the Cheers conference and heard them say that but remain unconvinced that this is their year to climb in popularity. Still a niche.



at 2/5/2009 12:49:12 PM, maria commented:
Sake yes - it is a clean mixer. It has a lot of flavor potential. Soju - depends on if it defined and it they use the filtered or unfiltered kind.



at 6/19/2009 3:51:38 AM, Menus Nearu commented:
Most of them use to eat hot foods.. I too like to eat hot...Its really so interesting..


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