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Blog
Boston Creams -- and now pizza
February 14, 2008
Yesterday, Dunkin' Donuts officially announced it is selling "personal pizzas" and flatbread sandwiches. Oh, and hash browns in a container that fits into a car's drink holder. The products make up the company's n
| Hot and now: "Personal Pizza" with pepperoni |
Ta-da. Today, people snack, grabbing a bite here and there. Dollar menus, with their small portions, serve the same purpose. Got a buck or two in your pocket? Hand it over, my friend.
The giant chain has been expanding its offerings for some time in an attempt to remain current and competitive. A few years ago, the company, then newly under the direction of CEO Jon Luther, an extraordinary strategist, launched a line of espresso-based drinks. Part of the research included making loyal DD customers visit Starbucks every day instead of the company's units and vice versa with Starbucks aficionados. That was rich!
In any case, I bit last night and ordered pepperoni pizza ($3.29) and hash browns (99 cents). Personal is the new small, I guess. The four-piece pizza, which came neatly boxed, was about the size of a saucer. The pepperoni wasn't even sliced; it was sprinkled.
The hash browns tasted like potato chips (in fact, they were medallions) and nothing like the pile that arrives with your eggs at the local diner. None of this is meant as criticism. You don't expect depth of flavor eating here. You're after a rush of flavor, a single big note that satisfies a craving, usually sweet.
Indeed, my sweet tooth almost got the better of me as I stepped to the counter and spotted a Boston Cream. God, I thought, that mix of chocolate icing, fried dough, custard would taste fabulous right about now. Come to think of it, what the heck was I doing ordering pizza and hash browns at Dunkin' Donuts? Facing that tray, would anyone?
Posted by David Farkas on February 14, 2008 | Comments (2)
In response to: Boston Creams -- and now pizza
Steve Johnson commented:
Kudu’s to Dunkin Donuts, they for trying to expand consumer satisfaction. They have taken exceptional steps to understand the customer. As important they understand that channel blurring only exist in the minds of C-level executives not in the mind of the consumers. I for one wish them the best.
In response to: Boston Creams -- and now pizza
wow gold commented:
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