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Wendy's is sold, finally
April 24, 2008

At long last Wendy's International Inc. of Columbus, Ohio, has a new owner -- Nelson Peltz, or rather his company, Triarc. Peltz, as many know, has been an "activist" shareholder for three years, griping about how much capital the burger chain dished out given the returns. Wendy's investors got about $25 a share, some six percent higher than yesterday's closing price (who's complaining now?).
 
Today, UBS analyst David Palmer, in a note today on the deal, took the opportunity to apply Peltz's logic to Starbucks:

In 2005, Nelson Peltz acquired a stake in WEN, citing a bloated cost structure and inferior unit economics at the Wendy’s chain. Since then, Peltz has made similar investments in other consumer companies under the same “under-earning” premise (e.g. HNZ, KFT). Today, we published a note reflecting our belief that SBUX also significantly under-earns due to a bloated cost structure and a licensing & roasting business that does not generate adequate franchisor-type margins (when compared to global franchisors/licensors like YUM, MCD), in our view.


Starbucks' specialty roasting and licensing operations last year generated a profit of $195 million on revenues of $1.4 billion. It's not a bad margin, all things considered, but Palmer speculates the company could goose it significantly:

Given Starbucks’ profitable unit economics, we wonder if the company couldn’t run a more profitable specialty licensing business.


Palmer doesn't offer Starbucks any advice on the subject. He instead suggests that if the profit scenario doesn't come to pass "in the next year, the company could catch the interest of potential acquirers." 

Nelson, do you like coffee?


Posted by David Farkas on April 24, 2008 | Comments (1)


Industries: Expansion
April 24, 2008
In response to: Wendy's is sold, finally
Observer commented:

'Course when we look at Arby's financials we wonder why Mr. Peltz feels justified in slaming Wendy's. It is so much easier to throw hand grenades than it is to catch them.





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