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Nutrition Watch: Who ate all the pies?
October 9, 2008

   Never does a good deed go unpunished, or something like that. The Times Online today notes a splendid example of the sentiment. It seems British celebrity chef Jamie Oliver, who has long fought childhood obesity in Great Britain, failed miserably at his latest attempt at schooling the common folks. 
   As the story goes, Oliver once spotted mothers handing their kids burgers and fries on their school lunch break in a town in north England. Troubled by the sight, he decided to "wean families off junk food" by teaching eight of the townsfolk how to cook. 
   The effort, which involved a trip to 
Rotherham, was recently televised on his new TV series, "Jamie's Ministry of Food." Whoops, reports the newspaper:

   [T]he first programme, watched by 3m people, has caused such a backlash that Oliver has revealed he may give up his crusades because of “the stick” he gets.
   The Yorkshire town has turned on Oliver, who has amassed a multi-million-pound fortune from a food empire of TV shows, books and supermarket advertising. It has accused him of focusing on families on benefits to give a bad impression of the town.
   “Cookin’ awful”, reads the headline in the local newspaper. Oliver has been charged with acting like a middle-class missionary sent from London to teach the town how to eat.
   When he lectured 5,000 fans at Rotherham United football club, they drowned him out with chants of “Who ate all the pies?”, a reference to his own not-so-slim figure.
   Is there a lesson here for those who would have us believe that displaying nutritional info on menu boards will improve our health -- or at least make us look better in a pair of tight-fitting jeans?  

Posted by David Farkas on October 9, 2008 | Comments (0)



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