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His bank account kicked up a notch
February 21, 2008

It's always satisfying to witness hard-working, talented and genuinely nice restaurant people get rich. That's certainly the case with Emeril Lagasse, who yesterday inked a deal with Martha Stewart Living Omnimedia for $45 million in cash and $5 million in stock. The celebrity chef sold rights to his TV show, cookware and cookbooks. Noted a financial blog in the Times:

Susan Lyne, the company’s chief executive, said Mr. Lagasse had a profitable business model that would immediately contribute to Martha Stewart Living. David Bank, an analyst with RBC Capital Markets, called the acquisition of Mr. Lagasse’s brand a home run.

“It’s a great brand extension and it diversifies the risk away from pure reliance on the Martha Stewart brand,” Mr. Bank told The Times. “It allows them to exploit another valuable brand in a related space.”

The well-known chef, by the way, remains in the game. He is keeping his 11 restaurants


Posted by David Farkas on February 21, 2008 | Comments (1)


February 22, 2008
In response to: His bank account kicked up a notch
Steve Coomes commented:

This clearly shows how boneheaded Food Network was in not figuring out how to keep him. I don't know many who like Martha Stewart, but no one I know doubts her business savvy. She's netted a big fish this time. Congrats, Emeril.





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