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Blog
There’s nothing wrong with a bigger Big Mac.
May 25, 2006
You don’t have to buy it. You don’t even have to go there. Nonetheless, a food-nanny politician in England wants McDonald’s to drop a promotional burger, fearing children might consume it.
The back story: The month-long World Cup, the world’s most-watched sporting event, is, of course, a feast for advertisers. McDonald’s U.K., which has strong ties to soccer, has jumped in with a sandwich that’s reportedly 40 percent larger than the Big Mac. Dubbed the Bigger Big Mac, it weighs in at 669 calories, according to the BBC Web site.
If parents are concerned about what or how much their children eat (and well they should be), then presumably a McDonald’s meal becomes either verboten or an occasional treat--no matter how often their youngsters may beg them. Politicians who fail to understand that risk looking condescending to their electorate and ridiculously anti-business.
Posted by David Farkas on May 25, 2006 | Comments (0)