Login  |  Register          Free Newsletter Subscription
Zibb
FREE subscription
Dave's Dispatch   


Link This | Email this | Blog This | Comments (0)


Applebee's: The first batch
March 22, 2008

Gregory G. Flynn, Apple American's founder, chairman and CEO, didn't call me back last week to reveal how much he paid for the 41 company-owned Applebee's units he acquired from parent IHOP last week. Darn. Discovering the cash flow multiple, of course, is of major interest to those watching this intriguing deal as an indication of current valuations among beleaguered bar-and-grill chains. 

Multiple questions: How much did Gregory Flynn cough up?
   All Flynn has said so far has come in the form of a press release in which he declared his happiness at being "the first partner" to purchase company-operated Applebee's and praised the franchisor for providing inspiration. "[T]he approach leadership intends to take to re-energize the brand were integral in our decision to acquire additional restaurants," he noted. The units he bought are in Las Vegas and Southern California.

   Meanwhile, the guessing game begins. An investment banker I spoke to on the condition I wouldn't use his name said an also-ran franchisee in the bidding process told him he was willing to pay five-and-a-half times cash flow. The investment banker thus reasons Flynn could have coughed up six-and-a-half times for the units. That's a stiff price, the investment  added, considering the two markets are practically the epicenter of
the country's subprime disaster. Word on the street is that casual-dining guests counts are plunging in both areas by double digits. 

   The investment banker was startled nonetheless given that he had heard the "inside [the company] number" was four-and-a-half times cash flow.

   Here's the rub. Those restaurants were likely the best of the 500-plus company Applebee's IHOP want to unload to help de-leverage the $2 billion acquisition price. Said another financial professional I talked to: "In these kinds of deals the best stores always go first."

Posted by David Farkas on March 22, 2008 | Comments (0)



POST A COMMENT
Display Name or Registered Users Login Here.

Before submitting this form, please type the characters displayed above:


Advertisement


Advertisements



About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   FREE Subscription   |   Useful Sites   |   RSS   |   Help
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites