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Micatrotto: 'LIke a very large restaurant.'
June 2, 2008

   Joe Micatrotto and I talked for about 40 minutes last Friday. The former Buca Inc. CEO left prison in early March and returned home to Las Vegas. Joe (everyone calls him that) spent 10 months in Terminal Island, a low-security Federal Correction Institution in Los Angeles that the government describes as having "double-fenced perimeters, mostly dormitory or cubicle housing, and strong work and program components." 
Joe Micatrotto
Joe Micatrotto in his Buca di Beppo days.
   Joe said he didn't work while incarcerated because of a medical condition that affects his left side. Instead, he volunteered at the chapel, offering advice to inmates and reading the Bible. "I did intense study on the Old and New Testaments," he told me.
   I called him because I got wind that the three-time restaurant CEO, was writing a book -- another book, actually. His first, Into the Sauce (Tiger Oak Publications), which he co-wrote with Buca Corporate Chef Vittorio Renda, appeared five years ago. Its pages recount Joe's personal and professional achievements. There were many on the professional side. 
   Joe said the book he is now writing -- working title: "A Spectator in My Life" -- will include much of what he has learned during a 35-year career that began as a kid in his family's restaurant and ended (so to speak) as CEO of a public company. He thinks of it as a text book, describing the chapters as seminar topics. 
   "You could pull out a chapter and say, 'I want to study about how to surround myself with successful people.' But my take would be how not to," he said, "without taking shots at anyone." 
   Joe added he knows people who did some "very ridiculous things that I will not expose." 
   While he offered no specifics on that point, Joe was one of several Buca executives who admitted to allegations they defrauded the Italian throw-back chain. Lots of money was involved.
   He said the book wouldn't be finished before the end of the year.
   Would he include lessons learned from his time in prison? Joe corrected me before offering an answer: "It's not prison. It's the Feds." 
   He didn't answer the question directly. Instead, after mentioning his work at the chapel, he provided an account of his fellow inmates. "Most of the people there are the same people who work in our industry," he said. "It was not a tough transition inside the federal system. It was a cross-section in which you find plenty of minority groups. It was actually like walking into a very large restaurant. It wasn't like I was scared. If I'd been born in suburbia, I probably feel a different way." 
   I joked that was because, like me, he's a Clevelander. "You said that, not me," he laughed. 
   Yet would he advocate for hiring ex-offenders given what he now knows about them? "I wouldn't set up a recruiting station outside a federal facility. But I wouldn't say 'no' [to hiring people] because they've been in prison," he offered.
   Speaking of which, I asked Joe if he intended to jump back into the game anytime soon. "I am open to listening [to consulting offers]," he said, choosing his words carefully. He conceded companies aren't likely to hire him publicly. "Privately, there are people who would like to say, 'I need help with this,'" he explained, adding, "there is nothing I haven't kept up with."
     

Posted by David Farkas on June 2, 2008 | Comments (27)


June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Maineshire commented:

You should do an article on all the people at Buca who were screwed and lost their investments rather than giving this guy a soap box so he can try and consult another company to the bottom.




June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
santamonica commented:

This guy sounds like he is totally without any remorse and almost implies his downfall is the result of the actions of others.




June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Dumbfounded commented:

The man just doesn't get it. Wasn't there a villa in Italy with misappropriated funds? The feds didn't put him jail for j-walking! Where was/is the moral compass in the man's life? Other people were bad so I can be bad, too? Sounds like they let him out too soon! I wouldn't let the man run an out house let alone a restaurant. Not sure how he sleeps well at night after what he's done and who he's hurt!




June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
West Sider commented:

East Side Cleveland boys stick together!




June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Disgusted in Mpls commented:

Having personally worked with Joe, I would not recommend his consulting to the smallest diner! What would he consult on; how to screw a company and its investors? How about a little remorse Mr.M?




June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Astonished commented:

David Farkas - You have dropped a few notches in my eyes. Micatrotto is a thief and an unrepentant one at that. You apparently were not a stakeholder in the Buca world. He is an arrogant self-serving slug whose greed and avarice damaged many peoples' lives.




June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Dave commented:

Ouch. Joe Micatrotto engaged in crimminal behavior and paid a price for so doing, financially and reputationally (word?). I'm not excusing his actions, just sharing with readers what a once fast-rising foodservice exec is doing post-incarceration.




June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Orrick Nepomuceno commented:

It looks like you needed to boost some traffic on the blog and write (in a positive light) about a crook that defrauded a company. I don't hear any contrition out of Micatrotto for what he did. I feel that everyone deserves a second chance in life, but only for the ones that have really decided to change their lives for the better. Just because he read the Bible in the house doesn't absolve him any different from the the person who walked into prison over a year ago.




June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Good laugh commented:

Only thing "very ridiculous" is this guy and his cohorts. Self proclaimed avid runner was not able to work in prison?




June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
What a Joke! commented:

This guy was and is a crook. To give him the time of day is too much attention. How about interviewing the thousands of Buca employes who gave their careers, and their retirement funds away to Micatrotto and his gang of thieves. Go back to Cleveland where they don't knw good Italian food from bad!




June 2, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
David Ulrich commented:

Once a fraud, always a fraud. If someone is stupid enough to hire him for his expertise, then shame on them for being so ignorant.




June 3, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
BOB GERSHBERG commented:

Proud to say, we never placed him!




June 3, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Disgusted commented:

He did not come close to paying the price for his actions. Ask any one of the employees that worked with him over the years and know about the numerous things that he didnt get caught for. Sickening that he still makes the news and stands to make another dime. Especially disgusting is his fake condition and the money he collects from that.




June 3, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Not Shocked commented:

As many pointed out already, Joe did many other things that he did not spend any time in prison (oops, Federal Correction Institution) for. Maybe if he went back in for those and read the Bible a little more he could understand being remorseful and sorry for all the very good employees and shareholders of Buca that he screwed over. Maybe he should start by giving all that money he stole and still has to the Church. He obviously has yet to learn how to accept blame for his own actions.




June 3, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Maryann commented:

Everydog has their day! In this case it looks as if Justice has been delayed! I continue to ask where were all of the check and blances? Why did other employees allow this to occure? Worse yet look what happened? Buca got a CEO who ran aorund the country telling eveyone how nice a guy he was, how much he wanted to raise money for charity to feed the poor, while letting the company slip into the obiss!!! Had he spent a little time focued on Buca, wow where could it be now? Pontification of a good by the leader, does not allways prodcue the results all stakeholders want! This company was driven into the ground by EGO! Looks as if good food, is just not enough any longer!




June 3, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
ms commented:

It is amazing to me how much people think they know what reality is vs. perception. I worked at Buca long before anyone on this email heard of it. I knew it when it was Buca's Little Italy and when you went into a basement to eat. I watched a man who brought an unbelieveable team take this idea and make it a reality. I watched as the four corners of this country got to enjoy what Buca was about. I watched a man lead a company to a very high point without anyone but the Paisano Partners and guest in mind. I watched as people put in certain positions make unlawful decisions. I watched a leader take the blame and paid the price for the mistakes of a couple of members of his team. I watched a man have his career trashed after 35 years of stellar accomplishments (too many to put on this email). I watched a man's health go downhill after an infection almost killed him and has put him in a position to never walk normal again let alone run. I watched people talk about Villa's in Italy when it was actually a condemned farm house that was going to be used as a training center for Buca . I watched people talk about a personal meals and events paid for by Buca that were thrown right out of court for being false. I watched people try to swing all the blame for a company that nose dived after Joe left. Joe Micatrotto was not fired from Buca he resigned because of his health. The lesson I learned from Joe Micatrotto was two fold. Keep better tabs on the closet members of your team and second what leadership really is. Joe did not run to every media source and give his side. He took full responsibility for his company. Their was no golden parachute, just a man who lead without speaking. Any person who blames Joe for the downfall of the company really does not know the company. For those who worked at Buca I ask you to take a look in the mirror and ask if you did your job or are you looking for an excuse. Joe Micatrotto has placed more fantastic restaurant people out there than anyone. The people writing on this blog have once again proven perception is their reality.




June 3, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
so clueless commented:

Actually ms, a number of us worked for Buca when it was Buca Little Italy and we do know reality. We all know who you are and how you benefited from the Joe empire. But not everyone was so lucky and many were quite close to the details to know the real truth your eyes cant seem to see. But thats no surprise to anyone that you cant. So sad your life revolves around Buca still. Joe was a significant part of the fraud and much of the truth has been shredded for no one to see...




June 3, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Steve commented:

Leadership was the weak link here, it continues to show. Many are to blame.




June 3, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Bob commented:

It seems like a lot of you need to move on. Evidently alot of the people "were quite close to the details" but did not not say anything? Sure does seem like a lot of people still revolve around Buca. Let it go. It is a big industry. By the way the people who really made money were the banks, Roberts, and Mijialov. Yet you heard nothing from them.




June 3, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
RCC commented:

This has been cathartic. I agree with Bob, " . . .need to move on." We cannot change the past, what is done is done. But it is not the end for JM, or any of those who were part of the theft and fraud; or for anyone effected by their actions. In the end, God knows what is in JM's heart, and what in in our hearts. So, to Joe et al, here's to your health and recovery. May you find your peace. God Bless.




June 4, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
giuseppe commented:

Joe can you please give me back all the money I invested.




June 4, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Disappointed Industry Vet commented:

Forgive my grammer but I can't help but throw a couple thoughts out here. MS, you speak of Buca Little Italy as if Buca was not already a HUGE success when Joe came on board. Buca was thriving, growing and had a great culture prior to Joe's arrival. Joe was hired to take Buca to a 1,000 units to compete with Olive Garden. He signed a few real estate deals and opened some stores. BIG DEAL! Not only did JM oversell his ability, he failed completely to grow the company to the promised level and ripped off investors with his ego driven promises. The only JM book I might read would be a tell-all biography summarizing his ability to con and cheat good people. Good luck with your consulting practice Mr. Big.




June 4, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
ms commented:

If a huge success is 4 restaurants then we are not talking in the same language. Eden Prarie, Downtown Minn, St. Paul, and Milwaukee were the only stores open. He took the company from 4 to 90+ in 6 years. When 9/11 hit the entire family style industry took a huge hit. Buca was clipping at 16-18 stores a year to that point. The only value that Buca has is the real estate that Joe bought. One more question, how many stores have opened since he left. In fact if you want to make back some of the money you say you lost call a Commercial Broker. You can buy pretty much any store you want for pennies on the dollar. For those Paisano's who throw blame his way I ask you what your shares were worth when he was there vs. now. There would be no Buca di Beppo if it were not for Mr. Micatrotto. Have you been in a Buca lately. Is Joe responsible for poor management, sub par service, and some version of Italian food over 4 years later? Read court documents. Joe was convicted of wire fraud because a check was deposited out of state and written back to Buca 2 days later. While not legal how many of you knew that was a crime? I guess the tons of venture capitalists thought giving tens of millions to build Buca to what is was were doing that because they had nothing better to do with the money. This is my last post.




June 4, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Wally a away commented:

Well big WD sure has done wonders for stock holders! I agree, he was to busy touting charity events. Stakeholders could use a little charity now!




June 6, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Get it right commented:

MS-You are mistaken on the only value that Buca has being the Land that Joe bought. Majority of the properties were leased and what was owned had a sale leaseback done on it for money years ago. While Joe was there. By the way, people did not say anything since they wanted to keep their job. We know what happened when one person did question the higher ups and then left the company.




June 9, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Ducati commented:

MS-Resigned? Who resigns from a company and has to pay back $850,000? Farkas's credibility? None. What info does Joe have on him? He did wrong and is not remorseful whatsoever and is blaming the people who made that company successful, when it was successful. By the way if you want one of his previous books, there available "Free with the purchase of a Foreman Grille" in Philly!!




June 23, 2008
In response to: Micatrotto: 'LIke a very large restaurant.'
Paul Paz - WaitersWorld.com commented:

Very disappointing to give this leading example of "Culture of Corruption" his own soap-box. Industry media offers too often undeserved and unwarranted press to corporate losers and crooks. By the way.. why does our industry give big bonuses and perks to failed restaurant executives that lose money for companies and cost hard working Americans their jobs? Paul C Paz www.WaitersWorld.com





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