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June 3, 2009
Fazoli's is promoting this new commercial, "Blown Away," the latest in its Spaghetti Revolution campaign.
According to the company's release, "This new advertising adds another chapter to the 'new Fazoli's' story, consistent with the brand's overall strategy, which started with our hugely successful and ongoing 'FreeSpaghetti.com' online campaign," said Kerry Graham, president of BOHAN [Fazoli's ad agency]. "The spots tell the Fazoli's brand story in a fun way that lets people know this is a brand with big personality."
The commercial is part of a larger campaign, including the freespaghetti.com Web site and "viral" video. (We won't get into whether one can call a video "viral" before anyone actually sees it.) Together, the elements tell a strong brand story. But this spot doesn't have that strength on its own.
The "blown away" sure imagery works, though. But Chain Leader's official stance is that fast-food chains aren't helped by knocking "fast food."
What do you think? Answer in the comment box below.
If you have a commercial--old or new--or other chain video you'd like to see featured on On the Spot, send a link to chainleader@reedbusiness.com.
Will Customers Be Blown Away by This Commercial?
June 3, 2009
Fazoli's is promoting this new commercial, "Blown Away," the latest in its Spaghetti Revolution campaign.
According to the company's release, "This new advertising adds another chapter to the 'new Fazoli's' story, consistent with the brand's overall strategy, which started with our hugely successful and ongoing 'FreeSpaghetti.com' online campaign," said Kerry Graham, president of BOHAN [Fazoli's ad agency]. "The spots tell the Fazoli's brand story in a fun way that lets people know this is a brand with big personality."
The commercial is part of a larger campaign, including the freespaghetti.com Web site and "viral" video. (We won't get into whether one can call a video "viral" before anyone actually sees it.) Together, the elements tell a strong brand story. But this spot doesn't have that strength on its own.
The "blown away" sure imagery works, though. But Chain Leader's official stance is that fast-food chains aren't helped by knocking "fast food."
What do you think? Answer in the comment box below.
If you have a commercial--old or new--or other chain video you'd like to see featured on On the Spot, send a link to chainleader@reedbusiness.com.
Posted by Rate the latest TV commercials on June 3, 2009 | Comments (5)
Industries: Marketing
Reader Comments
at 6/4/2009 2:37:48 PM, Brian commented:
Good job Fazoli's...wish I had a location by me in Dallas.
at 6/5/2009 2:13:44 PM, Bill commented:
Its now or never. Fazoli should dominate fast casual Italian. But can they deliver their promise to the customer when they come to dine.
Good Luck
at 6/6/2009 9:50:28 AM, JB commented:
I've tried several of the new menu items and they are a step up for Fazoli's. Fazoli's distributed coupons good for 2 new entrees and drinks for $9.99. I guess those didn't work as the exterior signage now promotes 1 new entree and drink for $4.99 (no coupon required.) As for the TV commercial, cut the time spent on the competitive product comparison to focus more on the entree variety to include the new salads.
at 6/9/2009 10:26:11 AM, G commented:
I think it's a pretty bad idea to pick on specific chains by way of the color of a drink cup, chicken bucket, etc. I guess if you really want to pick a fight with a bunch of giants then at least it should be pretty entertaining.
I would revise the packaging to be more generic, after all, the point is to address the difference between Fazoli's offerings and fast food burgers, fried chicken, etc, not necessarily the actual other chains themselves. Of course, I'm sure that customers will come running to save Fazoli's after KFC's cousin Pizza Hut comes looking for them on the playground.
at 10/7/2009 4:05:57 AM, Annie ( Buy House ) Wagner commented:
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