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September 18, 2009
Have you been following T.G.I. Friday's Woody campaign? The story goes that Friday's fan Woody challenges the restaurant chain: If he can get half a million Facebook fans, Friday's has to give all his fans a free Jack Daniel's burger or chicken sandwich. Woody reached that goal earlier this week and upped the ante, and is now trying to recruit a million fans.
Maybe you've seen the commercials, which seem to be running on all the network and basic cable channels in prime time. It's kind of a clever way to get Facebook fans, who Friday's can then entice with other offers, knowing they already have an affinity for the chain--or at least for free stuff.
But the campaign and the commercials felt a little contrived to me. (No offense to anyone with that name, but Woody? Really?)
Then I saw the online-only videos. They work in a way the commercials can't. They're longer, for one thing, letting Woody show a little of his awkward personality. They're also more edgy than a mainstream chain like Friday's would ordinarily get; for example, one takes place in the men's room.
This one introduces Woody, talking to the camera from his bedroom. Having seen the rest of the series, it feels a bit like a sitcom pilot that doesn't quite have its characters pegged yet. But I like his stammering attempt at confidence.
What do you think? Contrived or clever? Comment below.
And if you have a restaurant chain commercial or other video you'd like to see in this space, shoot an email to chainleader@reedbusiness.com.
Woody? Sure He Would!
September 18, 2009
Have you been following T.G.I. Friday's Woody campaign? The story goes that Friday's fan Woody challenges the restaurant chain: If he can get half a million Facebook fans, Friday's has to give all his fans a free Jack Daniel's burger or chicken sandwich. Woody reached that goal earlier this week and upped the ante, and is now trying to recruit a million fans.
Maybe you've seen the commercials, which seem to be running on all the network and basic cable channels in prime time. It's kind of a clever way to get Facebook fans, who Friday's can then entice with other offers, knowing they already have an affinity for the chain--or at least for free stuff.
But the campaign and the commercials felt a little contrived to me. (No offense to anyone with that name, but Woody? Really?)
Then I saw the online-only videos. They work in a way the commercials can't. They're longer, for one thing, letting Woody show a little of his awkward personality. They're also more edgy than a mainstream chain like Friday's would ordinarily get; for example, one takes place in the men's room.
This one introduces Woody, talking to the camera from his bedroom. Having seen the rest of the series, it feels a bit like a sitcom pilot that doesn't quite have its characters pegged yet. But I like his stammering attempt at confidence.
What do you think? Contrived or clever? Comment below.
And if you have a restaurant chain commercial or other video you'd like to see in this space, shoot an email to chainleader@reedbusiness.com.
Posted by Rate the latest TV commercials on September 18, 2009 | Comments (0)
Industries: Marketing
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