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Starbucks vs. Starbucks
October 1, 2009
Starting tomorrow and through this weekend, Starbucks is offering a taste test of their instant Via product against a regular coffee.
The commercial is funny, and choosing Nancy Giles, who you might know from CBS News Sunday Morning, was a brilliant choice for a smart but slightly sarcastic narrator.
But I find it interesting that the brand, which was built on coffee-as-experience, would choose to promote that you don't need the experience after all. What do you think? Comment in the box below.
By the way, while looking for this commercial, I found that Starbucks is running a series of online videos showing two quite-likable people touring the country to promote Via. The final webisode was posted yesterday, but it's not the best, so go back a few. Check them out here: http://www.youtube.com/Starbucks#play/playlists.
And if you have a restaurant-chain commerical or other video that you'd like to see in this space, just shoot an e-mail to chainleader@reedbusiness.com.
Posted by Rate the latest TV commercials on October 1, 2009 | Comments (2)
Reader Comments
at 10/2/2009 3:32:10 PM, Ron Dunk commented:
I have been traveling to Chicago to get the Via. Now I can stay here in Boston and enjoy great coffee even at the DD or MD down the street.
at 10/5/2009 10:32:42 AM, On the Spot commented:
A somewhat disappointing update: Starbucks seems to have re-edited the commercial. In the many times I saw the spot over the weekend, the "people who yell at town hall meetings" were replaced with tall people. There was some controversy over the town-hall thing from conservatives, but it seemed pretty light-hearted. Maybe the fact that a liberal narrated it made them feel laughed at?