EXCLUSIVE PODCAST: Surviving the Downturn Panel Discussion | WEEK 3: Menu-Pricing Strategies
R&I and Chain Leader present a series of weekly podcasts addressing the challenges posed to foodservice by the economic slowdown--and offering insights from leading industry experts. Week 3: Menu-Pricing Strategies
-- Chain Leader, 10/29/2008 2:00:00 PM
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WEEK 3: Menu-Pricing Strategies
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| PANELISTS Moderator: Allison Perlik, Senior Editor, R&I |
Current Week's Podcast | |
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Ken Green |
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Jerry Kleiner
At 18, Kleiner was designing and creating his own line of sportswear which led to a job at Bonwit Teller, a boutique department store. Two years of experience there honed his interest in customer service and sharpened his eye for cutting-edge fashion. Inspired by a friend’s grandmother and her Sunday dinner rituals, Jerry opened his first restaurant, Fazzio’s in the early eighties. Since then he’s added nightclubs and more than a dozen more restaurants to his roster. As owner and designer of Chicago's Park 52 (2007), Room 21 (2007), latin-fusion spot Carnivale (2005), and the Victor Hotel (2005), he also pioneered Chicago’s West Loop “restaurant corridor” with the opening of Vivo (1990), Marché (1994), and Red Light (1997) which quickly became hot spots for hipster clientele. His credits also include the popular Chicago eateries Gioco (1999), and Opera (2001). In 2004, he unveiled the Chicago Illuminating Company in a space that was once the oldest Commonweath Edison power plant in the city. This sought-after event space easily accommodates 1000 guests and hosts private and corporate functions, weddings and art exhibits. |
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Dr. Dave Pavesic He has been one of the most prolific faculty authors in hospitality journals and is ranked 28th out of 135 of the most cited hospitality faculty and 17th out of 100 of the top authors in terms of total publications in the premier hospitality journals. He has written eight books: the 2nd edition of his textbook, Fundamental Principles of Restaurant Cost Control, now in its second edition; the well known Menu Pricing and Strategy, and his popular Restaurant Manager's Pocket Handbook Series published by Nation's Restaurant News and Lebhar-Friedman Books, a series of six booklets on topics ranging from cost control to menu design. He is a contributing writer for the Restaurant Start up and Growth Magazine, and Bowling Industry Magazine, and Winning Workforce Ideas™ 2004 for the National Restaurant Association Educational Foundation. He has had over 30 articles published in refereed journals, seven chapters in books of other hospitality educators, has contributed another 30 articles in major trade publications, and made numerous speeches, workshops and seminars at academic and industry association conferences. He received the SECHRIE research award in 1993. He writes primarily on cost control related topics ranging from food cost to menu pricing and design. He introduced the concept of Cost/Margin Analysis as an alternative to Menu Engineering and analyzed food cost percentage from four perspectives instead of the usual two. |
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Ken Green is COO/Senior Vice President of Operations of
Born in Russia to Holocaust survivors,
Dr. Dave Pavesic is a professor and director emeritus in the 



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