Chili's Fans Spice Up Baby Back Ribs Jingle

New video contest lets fans spice up the Baby Back Ribs jingle for prizes.

-- Chain Leader, 11/4/2009 8:57:00 AM

PRESS RELEASE: DALLAS, Nov. 4 /PRNewswire/ -- "I want my baby back, baby back, baby back..." Chili's(r) Grill & Bar Baby Back Ribs are enticing the taste buds of guests nationwide with bold, new spices. Leveraging the addition of its better-than-ever ribs, Chili's is also bringing back an oldie, but goodie - the ever-popular Baby Back Ribs jingle, this time, with a twist.

Chili's, synonymous with great ribs, is taking things up a notch with its signature Baby Back Ribs, now slow smoked in-house for hours until they are "fall off the bone" tender. Ribs are smoked over pecan woodchips to enhance the taste experience, and then finished on the grill to lock in that caramelized flavor. Each rack is triple basted in a variety of sauce flavors including the new Shiner Bock(r) BBQ sauce, which is exclusive to Chili's, as well as Original BBQ or Memphis Dry Rub.

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"We've always been known for great tasting Baby Back Ribs. We're just making them better," said Dana Tilley, vice president of innovation for Chili's Grill & Bar. "Leave the pre-smoked ribs for other restaurants -- try our new ribs and experience flavor you can only get from slow smoking in-house over pecan wood."

To celebrate the rebirth of the fan favorite and the return of the famous jingle, Chili's is encouraging fans to create their own version of the jingle for a chance to win free Chili's gift cards and cash prizes. Anyone can upload their own 30-second video to Chili's Facebook page (www.facebook.com/chilis) with personalized lyrics set to the tune of the Baby Back Ribs jingle. The contest will run through November, with a grand prize winner announced in early December. Weekly winners will be selected based from a panel of Chili's judges. The panel will also take into consideration the number of comments and/or "likes" from the video entries.

To view a sample video, contest rules and prize information, click on the "Jingle Contest" tab on Chili's Facebook page www.facebook.com/chilis.

Chili's Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili's offers a fun, energetic atmosphere and a distinct, fresh mix of grilled American favorites at more than 1,400 locations in 29 countries and two territories. Other Brinker brands include Maggiano's Little Italy(r) and On The Border Mexican Grill & Cantina(r). Brinker also holds a minority investment in Romano's Macaroni Grill(r). For more information, please visit www.chilis.com.

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