Top 10 Articles in October 2009
According to Web-site traffic on chainleader.com, these are the top articles for the month of October 2009.
-- Chain Leader, 11/2/2009 4:59:00 PM
1. Monopoly Game Returns to McDonald's
The 2009 Monopoly Game at McDonald's makes every day a potential $1 million day; new NBC partnership will showcase daily Million Dollar Dice Roll.
2. Executive Q&A: Hamburger Chain Seeks Paradise
Cheeseburger in Paradise President Steve Overholt explains how new ownership, a decent royalty deal and a part-time management team are keys to growth for the once-troubled restaurant concept.
3. McDonald's Brings Back Build-A-Bear Workshop Happy Meal
Build-A-Bear Workshop, an interactive entertainment retailer of customized stuffed animals, today announced that it will continue its relationship with McDonald's Happy Meal.
4. Quiznos Loans Franchisees Capital for Reimage Program
To revitalize its brand, Quiznos is rolling out a new decor package and upgraded training. To get franchisees to buy in, the restaurant chain is loaning them the money.
5. Taco Bell Adds Black Jack Taco to the Value Menu
Taco Bell raises the stakes on value sith the Black Jack Taco; new twist on an old classic will have consumers doubling down on Taco Bell.
6. Jack in the Box Launches Mini Sirloin Burgers
To prove that good things do indeed come in small packages, Jack in the Box restaurants today introduce Mini Sirloin Burgers.
7. Salaries Fall for Restaurant Managers, Executives
People Report's comp & benefits survey finds pay to remain low in 2009; companies that don't reconsider pay strategies may be left behind in the economic recovery.
8. Healthy Menus: Just Don't Call Them Healthy
Consumer attitudes about healthful options are convoluted at best, making it difficult to know what to offer and how to market it. Quick-service and fast-casual operators promote healthful selections as "better tasting" rather than "better for you."
9. Top 10 Lessons in Restaurant Marketing
Chain Leader blogger and restaurant marketing veteran Karen Brennan outlines the Top 10 things she has learned so far. For the full report, check out Brennan's blog.
10. Restaurant Design Step by Step
Emerging restaurant chain Finagle Bakery Cafe developed a new prototype that cost about the same as the older incarnation. It required a year's worth of back-and-forth with its design firm as well as tough choices regarding fabrics, finishes and fixtures.
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