Cousins Subs Hosts Halloween Costume Contest on Facebook

This Halloween, the Menomonee Falls-based submarine sandwich chain is hosting a virtual costume contest through their official Facebook fan page, where users can win $500 and free Cousins Subs for a year for posting photos of themselves celebrating the holiday in costume.

-- Chain Leader, 10/26/2009 8:20:00 AM

PRESS RELEASE: (MENOMONEE FALLS, Wis.)---When you log into your Facebook account, what's the first thing you search for? More often than not, the social networking site's 300 million users click and scroll for newly posted photos from a recent party or event ...and that's just what Cousins Subs is hoping for with their latest contest. This Halloween, the Menomonee Falls-based submarine sandwich chain is hosting a virtual costume contest through their official Facebook fan page, where users can win $500 and free Cousins Subs for a year for posting photos of themselves celebrating the holiday in costume.

"Facebook has become the way for people to share photos and information so we thought it would be a great opportunity to give back to our loyal fans," said Justin McCoy, Cousins Subs' senior marketing manager.

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Individuals must become a fan of Cousins Subs on Facebook to participate in the contest and can win in two categories: Costume with Best Incorporation of Cousins Subs and Most Original Costume. For the former, entrants must take a photo of themselves in a costume incorporating the Cousins Subs brand, products or locations while the latter can be taken anywhere; all photos, however, must be submitted through the Cousins Subs (Official) fan page by 12 p.m. EST on Monday, November 2nd. Entrants should also identify or "tag" themselves in all photos to ensure their eligibility. Two winners will be selected and announced on the fan page on November 3rd and will each receive $500 in cash and free Cousins Subs for a year.

"We know there are lots of costume contests at this time of year but ours puts a different spin on something that could just be considered a dime a dozen," said McCoy. "So log in, become a fan and 'poke' your friends to let them know how Cousins Subs is making this Halloween one to remember!"
 
About Cousins Subs

Founded in 1972, Cousins Subs is a restaurant specializing in East Coast-style submarine sandwiches made with the finest ingredients served on a variety of freshly-baked breads, along with salads, soups, chips and soft drinks. Cousins Subs currently operates 15 company-owned units and 135 franchised locations in six states. By the end of 2010, the company hopes to continue its strategic regional growth and open an additional 25 units throughout the Midwest including Wisconsin, Minnesota, Illinois and Arizona. For more information, visit www.cousinssubs.com or contact Larry Weissman at 262-253-7700.

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