Garden Fresh Offers Vita-Boost Soup
Garden Fresh Restaurant Corp. is mixing a vitamin B-complex energy boost into one of its soups and may do the same with other menu offerings.
By Monica Rogers, Contributing Editor -- Chain Leader, 9/1/2009
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| Garden Fresh Restaurant Corp. is mixing a vitamin B-complex energy boost into one of its soups and may do the same with other menu offerings. |
"A lot of people have added functional benefits to beverages, so I wondered, could this be done with soups?" says Joan Scharff, executive director of brand and menu strategy. The company's food scientists said, "Yes you can," tweaking the vitamin B complex so it wouldn't lose its beneficial properties when heated.
Guest reaction to the soup has been overwhelmingly positive. "We had more guests fill out response cards on this soup than any other we've tested, and flavor scores put it in the top three soups we've ever introduced," Scharff says. Garden Fresh is exploring more uses for vitamin boosts in soups.
MORE:
- A handful of healthful tests from restaurant chains
- More nutritious kids meals
- Quick-service and fast-casual operators promote healthful selections as "better tasting" rather than "better for you"
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Check out the Menu Development page for more restaurant chain menu promotions, rollouts and ideas. |
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