Hyping Health at Restaurant Chains

Restaurant chains are using a cross-section of techniques to get customers to think healthy without beating them over the head with it.

TEXT MESSAGES: Tapping Healthy Impulses

Quick-service restaurant chain WaBa Grill Teriyaki House launched a mobile text-messaging campaign designed to entice customers at just the moment they are making lunchtime dining decisions, suggesting the chain's healthful alternative to typical fast food.

Einstein Bros. Bagels is promoting its new 400-calorie menu items in-store.

MENU BOARDS: Make it Easier to Order Better

Restaurant chains like Tropical Smoothie Cafe and Einstein Bros. Bagels are using their menu boards to tell their nutritional story without overwhelming customers with information.

SELLING 'FRESH': Seed Starter

Garden Fresh restaurant chains Souplantation and Sweet Tomatoes gave away packets of tomato seeds this summer to emphasize how fresh and unprocessed its ingredients are.

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