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Steal This Magazine

If restaurant chains don't bring fresh ideas and perspectives from outside the industry, they will suffer from interbreeding maladies.

By Mary Boltz Chapman, Editor-in-Chief -- Chain Leader, 7/1/2009

I welcome your feedback.
Call me at 630-288-8250,
send an e-mail, or follow at twitter.com/chapmanMB.
Well, I don't actually want you to steal the magazine. I'm sure the person who owns it wouldn't be happy, and I can't support making our subscribers cranky. I do want you to steal the ideas in it.

Not the Usual Suspects

When we began planning this issue, we had a hard time getting our heads around the idea of assembling stories and topics that don't necessarily rely on restaurant-chain operators. So we suspect some of our readers might have the same trouble.

Sometimes restaurant concepts (and magazines, too, frankly) get into a rut of stealing good ideas only from their direct competition, and perhaps restaurants in other segments. (The same is true with stealing employees, which is another bad habit that will have to be addressed another day.)

Brand-Expanding Inspiration

Chain Leader has tried to avoid the same kinds of ruts, especially with our electronic products. The new “On the Spot” feature on chainleader.com was inspired by Rate My Space on HGTV. Our version lets visitors discuss television commercials and other chain videos, rather than dining rooms and bedrooms. We had to borrow another idea to make it happen: We copied the setup from our sister publication, Design News, which runs a similar function on new gadgets.

When our former publisher, Ray Herrmann, had the idea for Chain Leader LIVE, he was at the supermarket checkout. He had recently seen a production of “The Lion King” and was impressed by how the cartoon movie was interpreted by live performers. Waiting with his groceries, he saw Oprah Winfrey's magazine, which was new at the time. He thought, if they can bring a cartoon to life, and Oprah can turn a TV show into a magazine, why can't we turn our magazine into a show, and bring it to life?

Robbery Victims

This issue looks at a lot of stealable ideas from other industries, such as hotel technology worth checking out, convenience-store beverage ideas to “pour” over and consumer-goods trends to consider repackaging. In some instances, we let the experts from outside the restaurant industry do the talking. In other stories, we highlight restaurant chains that are inspired by some of these ideas.

Our cover is a good example: Former consumer-health-products manager Matt Matros has borrowed some insight from his past experience and created budding chain Protein Bar.

You know how the interbreeding of animals makes them susceptible to certain illnesses? If restaurant chains don't bring fresh ideas and perspectives from outside, they will suffer from their own unhealthy symptoms.

 

BIG Ideas

“Imitation is the sincerest form of flattery.”
Charles Caleb Colton

“Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats.”
Howard Aiken

“Nature is my manifestation of God.I go to nature every day for inspiration in the day's work. I follow in building the principles which nature has used in its domain.”
Frank Lloyd Wright

“In science the credit goes to the man who convinces the world, not to the man to whom the idea first occurs.”
William Osler

“The best ideas are common property.”
Seneca

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