CiCi's Pizza Offers Limited-Time Value Buffet

Restaurant chain CiCi's Pizza offers unbeatable $4.99 or less 24-Footlong Endless Buffet for two weeks.

-- Chain Leader, 6/19/2009 7:07:00 AM

PRESS RELEASE: June 18, 2009 (Coppell, Texas) For two weeks, hungry diners can take a bite out of CiCi's Pizza's endless buffet at a discounted price of $4.99 or less. The 24-footlong buffet offers 16 various kinds of craveable pizzas, a bottomless salad bar, pasta and mouth-watering desserts--more options and less expensive then most competitors. The summer rollback will allow guests to have an extreme experience at their favorite pizzeria while reinforcing the brand's importance of providing quality food at a value driven price.

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"Frankly, we have always offered the best food value for our guests with our all-you-can-enjoy buffet. Dropping our price to $4.99 and even less makes a guests' visit all that more delicious," said Craig Moore, president and CEO of CiCi's Pizza. "As the U.S. climbs out of the recession, this bargain for your buck offers a bit of relief to guests during their fast-paced summer." 

The new television spots, created by Deutsch Advertising, takes on the competition and capitalizes on the depth of CiCi's menu. The "Fancy Jingle" spot features the pure delici-ocity of CiCi's endless buffet with a close-up of their signature cinnamon rolls. The $4.99 buffet offer is valid at participating locations through June 28, 2009.

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for about five bucks and change. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi's has grown to almost 650 restaurants in 31 states.

Industry professionals have taken notice of CiCi's Pizza's continuous growth and success. Nation's Restaurant News has ranked CiCi's number one for sales and unit growth in the pizza chain category for the past three years. In its recent 2009 ranking, Entrepreneur magazine's Annual Franchise Top 500 issue, ranked CiCi's Pizza as number one in the Italian restaurant industry category an honor the company also received in 2007. Men's Health recently included CiCi's Pizza in it's list of America's Healthiest Restaurants. StartupJournal.com, The Wall Street Journal's guide for entrepreneurs, ranked CiCi's as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts. Other honors include "Best in Value" award among national pizza chains in Restaurants and Institutions magazine's 2006 Consumers' Choice Report and "Best Customer Service" from Corporate Research International in 2007, 2006 and 2005. For more information, visit www.cicispizza.com.

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