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International Expansion: Marble Slab to Open in the United Kingdom

NexCen Brands announces opening of first Marble Slab Creamery in the United Kingdom.

-- Chain Leader, 3/5/2009 8:08:00 AM

PRESS RELEASE: NEW YORK--(BUSINESS WIRE)--NexCen Brands, Inc. (PINK SHEETS: NEXC) today announced the opening of the first Marble Slab Creamery franchised store in the United Kingdom. The store opened in Dundee, Scotland, one of the largest cities in the country.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "We continue to have success in growing our brands' presence internationally. We are very pleased to introduce the Marble Slab Creamery brand into the U.K."

Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, Inc. stated, "The Marble Slab store opening in Dundee was a success, and the initial consumer response in Scotland for our premium hand-mixed ice cream has been positive. We will continue to work closely with our franchisees to ensure that consumers enjoy a consistently favorable in-store experience and high-quality product both domestically and abroad."

About Marble Slab Creamery

Marble Slab Creamery(r), a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab Creamery has an international presence with locations in the United States, Canada, Lebanon, Bahrain, Kuwait, the United Arab Emirates and the United Kingdom.

About NexCen Brands

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot(r) and Shoebox New York(r), as well as five quick service restaurant (QSR) franchises: Great American Cookies(r), MaggieMoo's(r), Marble Slab Creamery(r), Pretzelmaker(r) and Pretzel Time(r). The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Forward-Looking Statement Disclosure

This press release contains "forward-looking statements," as such term is used in the Securities Exchange Act of 1934, as amended. Such forward-looking statements include those regarding expected cost savings, expectations for the future performance of our brands or expectations regarding the impact of recent developments on our business. When used herein, the words "anticipate," "believe," "estimate," "intend," "may," "will," "expect" and similar expressions as they relate to the Company or its management are intended to identify such forward-looking statements. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties. They are not guarantees of future performance or results. The Company's actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include: (1) international development agreements may not result in the actual opening of all stores provided for under those agreements, which could negatively impact anticipated franchise fees, store opening fees and monthly royalty payments over the life of the agreements; (2) economic conditions may deteriorate in international and domestic markets, which could negatively impact the sale or operations of new and existing franchise stores; (3) we depend on the success of our franchisees to develop and grow our franchise systems both domestically and internationally; (4) we and/or our franchisees may not be successful in operating or expanding our brands or integrating them into an efficient overall business strategy, (5) our marketing, licensing and franchising concepts and programs may not result in increased revenues, expansion of our franchise network or increased value for our trademarks and franchised brands; and (6) other factors discussed in our filings with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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