Menu Promotion: Burger King Debuts Angry Whopper
Angry Whopper sandwich adds fierce new kick to the menu at Burger King restaurants; new Web site uses burger to deliver humorous "Angry-Grams."
-- Chain Leader, 1/5/2009 8:23:00 AM
PRESS RELEASE: MIAMI--(BUSINESS WIRE)--Starting today, Burger King Corp. (NYSE:BKC) is giving restaurant guests the chance to experience a sizzling version of America's favorite burger with the Angry WHOPPER(r) sandwich, featuring crispy Angry onions and a spicy Angry sauce.
Available for a limited time only, the new Angry WHOPPER(r) sandwich features a flame-broiled burger patty topped with sizzling Angry onions, jalapeños, pepper jack cheese, bacon, tomatoes, lettuce and mayonnaise topped with Angry sauce on a sesame seed bun.
"The Angry WHOPPER(r) puts a hot and spicy new twist on the original WHOPPER(r) sandwich taste," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "It promises to aggressively ignite the taste buds of our guests."
In conjunction with the new burger, BKC will also launch www.angry-gram.com, a humorous Web site that allows visitors to use the burger to deliver Angry-Gram e-mails to those who may be getting on their last nerve. Upon opening, the Angry WHOPPER(r) animates and humorously rebukes the recipient with a message recorded by the sender.
The Angry WHOPPER(r) sandwich will be available through March 30, 2009 for a suggested retail price of $3.69. In addition, the Angry DOUBLE WHOPPER(r) will be available for a suggested retail price of $4.49, and the Angry TRIPLE WHOPPER(r) will be available for a suggested retail price of $5.19.
ABOUT BURGER KING CORPORATION
The BURGER KING(r) system operates more than 11,600 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(r) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.
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