Value Menu Launched at Sonic Drive-Ins
Restaurant Chain Sonic Drive-In launches Everyday Value Menu; affordable menu items for a $1 each, all day, every day.
-- Chain Leader, 12/29/2008 10:01:00 AM
PRESS RELEASE: OKLAHOMA CITY, Dec. 29 /PRNewswire-FirstCall/ -- Everyone is looking for a great deal, especially in these economically-challenging times. Guests at SONIC(R) Drive-In can now get a great post-holiday deal to start their budgets off right this year with SONIC's new Everyday Value Menu.
SONIC(R), America's Drive-In(R), today announced the national launch of its Everyday Value Menu. With the challenging economic environment, consumers are relying on special price offerings and value deals as options when dining out. The new value menu includes primarily new products and new sizing on traditional favorites.
"Our new Everyday Value Menu provides customers relief with a variety of budget-friendly menu options," said Paul Macaluso, vice president of Marketing for SONIC. "At SONIC, we are all about choice and with the variety of Everyday Value Menu items, SONIC now offers guests more affordable options than ever before. SONIC's new Everyday Value Menu provides guests the option to create a three-piece meal at a great price, as well as the opportunity to add on to their other favorite menu items. And, as always at SONIC, all of these items are available all day."
SONIC's Everyday Value Menu provides guests with a variety of menu items available for a $1 each plus tax, all day, every day. SONIC's Everyday Value Menu includes 11 menu items: Jr. Deluxe Burger, Chicken Strip Sandwich , Jr. Fritos(R) Chili Cheese Wrap, Jr. Breakfast Burrito, Jr. Candy Sundae (available in four flavors -- M&M's(R), Oreo(R), Butterfinger(R) and Reese's(R)), small Tots, small Fries, a small Famous Slush, a small Soft Drink, a Vanilla Cone and a Fresh Banana.*
"Menu variety and choice are at the core of the SONIC brand promise," continued Macaluso. "We are always listening to customers and evaluating the marketplace to deliver on that promise."
SONIC, America's Drive-In (Nasdaq: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins coast to coast. More than a million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant -- more than 168,000 -- SONIC is Your Ultimate Drink Stop. For more information about Sonic Corp. and its subsidiaries, visit SONIC at www.sonicdrivein.com.
*SONIC's Everyday Value Menu items may vary by location.
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