*Pizza chains receive 17.2 percent of all QSR occasions. And 21-quarter averages show they garner 28.8 percent of dinner occasions, 28.7 percent of carryout occasions and 82.4 percent of delivery occasions.

*Quick-service customers who ordered pizza on their last occasion were most likely to do so at dinner: 77.7 percent.A 21-quarter average reveals that 48.2 percent of all QSR users' last occasions were dinner.

*According to a 21-quarter average, 39.5 percent of those who had pizza on their most recent occasion used a special deal (vs. 18.9 percent of all users). Of those who took advantage of a promotion, 38.0 percent learned about the deal from direct-mail fliers, 26.5 percent from newspapers, 17.9 percent from signs at the restaurant, and 14.4 percent from television.

*The average amount spent per person is larger for fast-food users having pizza on their last occasion: $5.63 vs. $5.14 for all users' last occasions. The average check per party is also higher ($21.27 vs. $14.02), as well as the number of diners per party (3.8 vs. 2.7).

*While 27.6 percent of all QSR users were alone on their most recent occasion, only 8.8 percent of those who ordered pizza were. Customers having pizza were more likely to be with their spouse (46.5 percent), kids (40.0 percent) or friends (20.6 percent).